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This study would like to explore the performance collaboration of social media, brand trust, product quality, and loyalty to revisit intentions towards Kopi Kenangan shops. This study analyzed the performance generated by social media marketing and the quality of Coffee Shop products on a local brand initially from Indonesia. The research method used in this study is quantitative, with as many as 289 respondents. Data collection is primary data from various Jakarta areas and Tangerang and Bekasi. The data test technique in this study used regression analysis with the Stata application. This study proves that collaboration of variables and social media marketing positively affects brand loyalty. Then, the brand trust has a positive effect on brand loyalty, product quality has a positive effect on brand loyalty, brand loyalty has a positive effect on revisit intention, social media marketing has a positive effect on revisit intention, and product quality has a positive effect positive on revisit intention. Thus, the respondents like local products quality typical of local brands. This research proves that collaboration of the variables above, especially for local Nusantara product quality, is mainly emphasized. [ABSTRACT FROM AUTHOR]

In this study the researchers would like to explore how product quality, price, atmosphere, word of mouth, product involvement affects customer’s purchase intention on Starbucks’ products of Starbucks Coffee Drive Thru Hayam Wuruk on West Jakarta during early Pandemic Covid19. There are 5 hypotheses on this research: (1) there is a positive effect of product quality upon purchase intention; (2) there is a positive effect of price upon purchase intention; (3) there is a positive effect of product involvement upon purchase intention; (4) there is a positive effect of atmosphere upon purchase intention; (5) there is a positive effect of word of mouth upon purchase intention. The research started from June of 2020 until the end of the year 2020. The results of the study showed that all five of the hypotheses were supported. Word of mouth is the most significant independent variable from all of the five hypotheses. From the discussion and findings shows the power of drivers on variables; product quality, price, product involvement, atmosphere, word of mouth affects purchase intention in the era of situation pandemic in around of the location. Then, this one becomes the interesting facts that discuss in this research paper. But even though the researcher has gathered results, the researcher would like for future researchers to improve a better research compared to this research. This is caused by the limitations of energy and funding. [ABSTRACT FROM AUTHOR]

The aim of this study is to examine and analyze how far the effects of Brand Communication on Brand Trust on BCA Bank customers in Jakarta for sustain the customers of the bank. By using tests and analyze the effect of Quality Service on Brand Trust on BCA Bank customers in Jakarta, To examine and analyze the effect of Brand Trust on Brand Loyalty on Bank customers BCA in Jakarta, To test and analyze the effect of Brand Communication on Brand Loyalty at BCA Bank customers in Jakarta, and To test and analyze the effect of Service Quality on Brand Loyalty on BCA Bank customers in Jakarta. The sampling technique in this study was obtained from the study population using purposive sampling method. In this study, the sample was 200 BCA customer respondents selected in Jakarta area. The conclusion in this study shows the contributions of this research is the importance of maintaining brand communication has an influence on brand trust, service quality has an influence on brand trust, brand trust has an influence on brand loyalty, brand communication because it is very influential on customer loyalty as the main source of survival and growth business venture. [ABSTRACT FROM AUTHOR]

The Traveloka Pay later card's launch in September 2019 by Traveloka collaborates with Bank BRI to improve digital payment services. The last digital payment service expects to increase the number of members to reach 5 million by 2025, considering that BRI is the bank with the most extensive network. It is interesting to know Traveloka customers' behaviour to switch for the new product. A research survey was conducted in Jakarta in March 2020. This study uses a push-pull-mooring (PPM) framework to show the Traveloka customer switching behaviour determinants from pay later to pay later card. SEM conducted on data from 1117 workers using pay later card in Jakarta province. HCM was used to prove the impact of second-order variables on switching intention. This study shows that only pull variables in the second-order cause switching intention from pay later to pay later card. Even though the aesthetic design explains the push effect, Inertia and perceived substitutability caused a mooring effect, but those cannot explain the switching intention. Only pull-effect as a latent variable of economic benefit, convenience for a transaction, gamification, and locatability cause switching intention significantly. For future research, comparing four types of HCM are essentials to select suitable ones. [ABSTRACT FROM AUTHOR]

Analysis of consumers desire is a very important key. based on the analysis of consumer behavior, entrepreneurs can plan, improve, and sustain business. This paper wants to explain consumer behavior on products from the Apple, US brand in Indonesia. Apple US Brand has been well-known in developing technology to enhance products following consumer desires. Therefore, psychologically, product and brand quality are thought to play a role in consumer satisfaction. Data was collected through questionnaire answers to 210 Apple brand user respondents in the Jakarta area. The data were processed using validity and reliability tests. The analytical method in this study is Robust Least Squared Model. The results of the analysis of this study conclude that an increase in product quality and brand quality can significantly increase consumer satisfaction. Every 1 unit increase scale in product quality will increase the consumer satisfaction by 0.36 scale, then every 1 unit increase scale in brand image will increase the consumer satisfaction by 0.45 scale. This study suggests that the policy of product research and development, and keeping reputation is crucial in all business. [ABSTRACT FROM AUTHOR]

The plan by Indonesian government to build a HSR has previously existed for years. The Japanese and Chinese governments have expressed interest in the project, and both have the technical capability to build a railway connecting Jakarta and Bandung. This project was awarded to China because they provided soft loans for the project, while Japan required the Indonesian government to provide all of the funds necessary to complete the entire project. The proposed railway lines construction would reduce travel time between Jakarta and Bandung from approximately three hours to just 45 minutes. The HSR will be integrated with developments along its corridor by transit-oriented developments as part of the project. Because of Jakarta's wide population and the number of pairs of destinations that the HSR would link, the line would draw about 10 million passengers per year in its first year of operating. According to passenger traffic data collected from Europe and Asia, the first HSR line built in Indonesia is expected to attract significant demand. [ABSTRACT FROM AUTHOR]

This study mainly discussed two marketing mixes of price and convenience of services offered by the top 5 Emarketplace (such as Tokopedia, Bukalapak, Shopee, Lazada, and Blibli) and their impact on consumer purchasing decisions in Jakarta mediating by perceived value. One thousand samples obtained in this study, with more than 700, were collected from online and offline surveys for the rest--the data obtained from questionnaires with 19 questions representing four variables used. SEM-PLS use in this study. The results revealed the variable price and service convenience positively and significantly affecting consumer purchasing decisions in several e-marketplaces. At the same time, the mediating variable perceived value partially mediated the price and convenience of services on consumer purchasing decisions for some e-marketplaces. This research finds that the occurrence of purchasing decisions influenced by the price and convenience of services and would increase along with the mediation of perceived value. The service convenience is the most exciting variable to influence consumer decision to purchase for the top 5 e-marketplaces in Jakarta. A Multi-Group Analysis implemented on gender and generation. There are no differences between gender, but the generation should consider the market place. [ABSTRACT FROM AUTHOR]

This paper will explain the financial technology business in electronic business services offered by one of the Fintech companies in Indonesia. This paper try to analyze the existence and strategy of services offered by the company. This is important because the digital payment sector is increasingly using fintech services in daily life. In analysis of this research paper, the authors use Stata application version 15. This paper is the result of a survey that aims to clarify how well the impact of fintech services, benefits and security on their preferences in transacting on line. The hypothesis tested is ready to use the services provided by fintech especially those who are millennial. The results of this study prove the hypothesis: they show that respondents are generally happy about fintech services in Jakarta area of new digital financial products. This paper also provides information about the strategies used. [ABSTRACT FROM AUTHOR]