1. The use of instagram place feature: Shopping mall visitors fragmentation.
- Author
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Rahyadi, Irmawan, Wijayanti, Asilanisa, Rachmadiani, Fahira Dwinda, Salahudin, M. Farel, Rizky, Nadia Novita, and Bestari, Rifa Renda
- Subjects
DIGITAL technology ,SHOPPING malls ,SOCIAL media - Abstract
In this digital age, the use of social media is becoming increasingly intense. One of the social media used in Indonesia is Instagram. One of the features in Instagram is Instagram Place, which is a feature to display the location on a photo or video. The purpose of this study is to find out the fragmentation of shopping mall visitors based on the place feature on Instagram social media posts. This research uses a qualitative approach with a case study research method on one of the shopping malls in South Jakarta. The study had a total of 50 posts from the Instagram Place feature which then analyzed using semiotics theory. In this study, it was found that out of 50 Instagram feeds taken from the top post on the Instagram Place feature. The fragmentation is divided into (1) shopping, (2) dining, (3) special events, and (4) entertainment. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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