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The aim of the study is to analyze and report the results of the surgical activity in a spinal unit of a trauma hub in central Italy during COVID-19 pandemic. Surgical activity was compared between COVID 19 pandemic and the same period of time in 2019 at our institution. A 50% reduction of surgical procedures during the last three months was observed compared with the same period of time in 2019. The compliance with the containment rules for the spread of the infection, were sufficient to allow safe surgical activity for the medical teams and patients. [ABSTRACT FROM AUTHOR]

This paper deals with a small Italian company in the automotive business attempting to enter an existing business network in order to sell cars in the Italian market. The analysis focuses on the process of embedding the new venture in an existing business network and on the interaction strategies such embedding requires between the businesses involved. We identify and discuss the critical issues a new venture faces as a new entrant in developing a position in the relevant network. Drawing on an empirical case regarding the development of a distribution network, we discuss how firm's development strategy is always contingent on the involvement of external actors and their resources and activities. This paper contributes to the discussion on strategizing by analysing the interactive nature of strategizing at the actors level and by focusing on an overlooked case of strategizing, namely when a new venture tries to acquire a position in an existing network. We argue that strategy development in business networks is dependent on other actors co-operating in creating new solutions and conceding space to the new entrant. [ABSTRACT FROM AUTHOR]

Purpose: This study analyzes the "state of the art" of green marketing and its future prospects in the tourism sector. The concept of green marketing is crucial due to the growing expected importance of tourism in the future of global economy and its potential impact in areas' social-economic development. Design/methodology/approach: We prepared and administered a semi-structured questionnaire (traditional telephone interviews) to 150 hotels located in Marche region (in central Italy). The research was finished by an analysis of the homepages of websites, in order to verify possible references to the steps taken to protect the environment. Findings: A significant part of the respondents believe that eco-sustainability is not an interesting or important issue for their hotel. In a few hotels eco-friendly initiatives have been realized; but these are almost never communicated on the homepage of website. Research limitations: The main limitation is the small number of respondents (38 hotels); another limitation is that marketing skills have not been taken into account. The results achieved open several research questions about the role that marketing could play on the development of eco-sustainability practices in the hotel industry. Practical implications: Hotel managers should analyze their target before, in order to realize appropriate eco-friendly initiatives, because these could be in contrast with tourists' expectations. If efficiency is the main goal of eco-friendly initiatives, hotel managers need appropriate economic evaluation systems. The governance of territories should provide economic support and training (especially for smaller hotels) in order to develop a destination marketing strategy based on eco-sustainability. [ABSTRACT FROM AUTHOR]