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Scholarship on media events has rarely considered how interpersonal interactions between participants mobilize collective feelings of solidarity. Drawing on a study of Big Brother Israel, we demonstrate how several structural-interactional features of the show encourage viewers to shift from a position of bystanders to one of confidants and companions of the contestants. We analyze this shift through the lens of mediated 'public intimacy'-the staging of exclusive interactions in front of a third party. The emergent sense of collective complicity affects everyday interactions between viewers and public discourse on social media. We conclude that beyond the public staging of self, it is the staging and concretization of social relations in media events that serves to reaffirm the collective's solidarity. [ABSTRACT FROM AUTHOR]

This article examines how regular viewers of the reality program Big Brother interpret the program in Israel. The findings of the study reveal that viewers emphasize the formal characteristics of the program stimulate them in a way that other reality programs do not. The interviewees report the program influences them in three ways: excessive preoccupation about personal reflexivity (talking with the televisual other), an experience of inundation, and the development of a new desire: “the desire to be discovered.” These three influences connect personal reflexivity to, inter alia, actions aligned with social control and the ideal-cultural self, which are at the foundation of psychological and neoliberal discourses. [ABSTRACT FROM AUTHOR]