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1. VCR Use and the Concept of Audience Activity.

Author

Levy, Mark R.

Abstract

Examines the audience experience with home video cassette recorders (VCRs) from the perspective of the active audience concept. Finds the orientation of Israeli VCR owners to VCRs is selective, somewhat involved, and generally productive of gratifications. Also finds the kinds and levels of activities associated with VCR use are moderately consistent. (SKC)

Published
1987

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