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1. GAINING PARTNERS WITH SPEED AFOOT.

Author

Cassidy, Hilary

Subjects
*STOCK car racing, *AUTOMOBILE racing, *MARKETING strategy, *MARKETING
Abstract

Features Brett Yormark, vp of corporate sales at Nascar, and his efforts to sign Nextel to take over title sponsorship of the Winston Cup series in 2004. Responsibilities as vp of corporate sales; Information on the marketing programs of Nascar to expand its fan base; Competitors for the title sponsorship; Factors considered by Yormark in getting the title sponsor for the Winston Cup series.

Published
2003

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