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This article offers a critical perspective on gender mainstreaming in water management in India by exploring the linkages between pre-given notions of 'gender' in mainstreaming rhetoric and selected practices of water management. Evaluative studies have shown that gender mainstreaming is not effective if restricted to practices that try to make women visible or simply add a gender component in an intervention program. The much publicized 'Women, Water and Work' campaign initiated by India's Self-Employed Women's Association (SEWA) by and large excluded men, and the newly-instituted water sector reforms, which promote privatization and marginalize women in the process, are selected for analysis to distill the meanings of gender and social interests. Prospects for effective gender mainstreaming in water management will hinge on how the main agenda can address the transformation of gender relations and treat water as a human right so as to realize the Millennium Development Goals (MDGs) in developing countries. [ABSTRACT FROM AUTHOR]