1. Television Viewing and Its Relationship to Changing Values in Indian Youth.
- Author
-
Jain, Parul and Hazen, Michael
- Subjects
CULTURAL values ,ETHICS ,IDEALS (Philosophy) ,SOCIAL norms ,MASS media & children - Abstract
The study attempted to gauge how media influences values, beliefs and attitudes of youth in urban India. The media in India has changed drastically in the last decade. Also evident is the transformation in lifestyle and value-belief system. This study tried to establish the correlation between the change in media and the altering attitudes through the use of survey research. Web-based survey questionnaire was administered to people in different age groups residing in India. Mall-intercept sampling technique was tweaked to work in online setting. Along with Mall-Intercept, Snowball sampling technique was also used to collect the data. Overall 75 responses were received. Relationship between variables such as active viewing, viewing duration and values were explored in the course of the study. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]
- Published
- 2007