1. Can We Inherit Environment Just as Much as Our Genes? A Probe into Women Entrepreneurs' Success Factors.
- Author
-
Chakraborty, Tanusree and Tripathi, Malabika
- Subjects
BUSINESSWOMEN ,BUSINESS success ,CONVENIENCE sampling (Statistics) ,BUSINESS failures ,METROPOLIS ,ENTREPRENEURSHIP education ,SALES promotion - Abstract
The current research aims to assess critically the explanations that make a woman entrepreneur. Is she a born entrepreneur, or has she been trained to become so? The study probes into the nature of the inborn traits (genes) and the acquired or supporting external variables (environment) that contribute to women entrepreneurs' making. Data were collected from four major cities of India based on convenience sampling. The survey employed a total of 401 successful and unsuccessful women entrepreneurs and probed into their characteristics, psychological traits, entrepreneurial attitude, formal educational background, training received, and family support received. The study found a significant difference between the two sets of factors for success and failure in business. The study suggests that women's entrepreneurial success depends on the nature and extent of training and education received towards entrepreneurship. The paper contributes to identifying women's entrepreneurial nature or traits in India and suggests that conducting training programmes to identify entrepreneurial-minded women to enhance knowledge in advanced marketing, product promotion, customer relations and other areas of entrepreneurial competence will help in adding more successful entrepreneurs in the economy and would contribute to sustained development in the economy. [ABSTRACT FROM AUTHOR]
- Published
- 2021