Search

This article aims to identify the major factors which prove as motivation and influence for a bank while deciding what, when, how and whom to outsource. A survey questionnaire was developed and responses were collected from 434 bank employees from two major groups of public sector banks and private sector banks in India. Exploratory factor analysis has been used to find out the latent factors for outsourcing decisions. Results of the study find Strategic competitive advantage, better customer service, better use of resources, capitalization on technological advancements, and cost-effectiveness as the major motivating factors for outsourcing the IT/IS, HR, marketing services, financial and other services. The present research article will be of great help for banks to measure the impact of outsourcing on the profitability, productivity, liquidity, and market share of the banks. [ABSTRACT FROM AUTHOR]

Whilst there has been previous work focused on the role of technologies in enhancing supply chain risk management and, through such an enhancement, increased competitive advantage, there is a research gap in terms of understanding the links between external institution pressures and internal adoption factors. We use institutional theory (IT) and the resource based view (RBV) of the firm to address this gap, developing a framework showing how a proactive technology-driven approach to supply chain risk management, combining both external with internal factors, can result in competitive advantage. We validate the framework through analysis of quantitative data collected via a survey of 218 firms in the manufacturing and logistics industry sectors in India. We specifically focus on the technologies of track-and-trace (T&T) and big data analytics (BDA). Our findings show that firms investing in T&T/BDA technologies can gain operational benefits in terms of uninterrupted information processing, reduced time disruptions and uninterrupted supply, which in turn gives them competitive advantage. We add further novelty to our study by demonstrating the moderating influences of organisational culture and flexibility on the relationship between the technological capabilities and the operational benefits. [ABSTRACT FROM AUTHOR]

This review article investigates how Environmental, Social, and Governance (ESG) can contribute to the achievement of Sustainable Development Goals (SDGs). As environmental concerns increasingly influence investment decisions, the UN's Agenda 2030, encompassing 17 SDGs, 169 targets, and 261 indicators, plays a vital role in the worldwide commitment to sustainable development. The integration of ESG into business strategies and reporting, including India's initiative like the Business Responsibility and Sustainability Report (BRSR) is essential for realizing these national SDGs. 40 relevant ESG indicators align with SDG performance, and adopting ESG standards and sustainability reporting provides a competitive advantage and effective SDG accomplishment for stakeholders and investors. [ABSTRACT FROM AUTHOR]

The study involves a comparative analysis of auto parts manufacturing companies, with a focus on assessing performance, operational efficiency, strategies, and competitive advantages. The study aims to identify the key factors that contribute to the success of companies in the industry and provide recommendations for companies to improve their performance and remain competitive in the long run. The study selected two auto parts manufacturing companies and collected and analyzed data from various sources, including company reports, industry publications, and databases. The analysis examines the performance of these companies in the context of the impact of technological advancements, including changing consumer preferences and regulatory requirements. It also assesses their operational efficiency, examining their production processes, supply chain management, and cost structure. [ABSTRACT FROM AUTHOR]

Contrasted with their larger counterparts, small firms are disadvantaged due to their limited resources, economies of scale, and managerial expertise. However, the ability to respond and adapt promptly in today's rapidly changing environment provides SMEs advantage over larger firms. In this paper, we argue that SMEs need to overcome resource disadvantages, leverage structural advantages, and develop new relational advantages in collaboration with partners to enhance their strategic flexibility for gaining competitive advantage. Specifically, we conjecture that building proactively strategic relationships with suppliers and logistics providers in addition to improving information quality could allow these entities to develop strategic flexibility and improve performance. We use structural equation modeling to assess the proposed model on a sample of 75 small firms located in India. [ABSTRACT FROM AUTHOR]

Purpose: The primary purpose of this study is to investigate the impact of carbon productivity on firms' financial performance. Secondly, the study also examines the moderating effect of industry types and firm size in the relationship between productivity and firm performance. Design/methodology/approach: The data used for the study includes 66 listed Indian firms over the period from 2015–2016 to 2019–2020. The data used in the study are collected from the published corporate annual reports and sustainability reports. The study uses a random effect model based on the results of the Hausman test and the Breusch-Pagan test to investigate its objectives. Findings: Carbon productivity has a favorable impact on firms' financial performance in India, indicating that firms may gain competitive advantages by minimizing carbon emissions and improving carbon productivity. Small and high carbon-intensive firms reap greater benefits from the improvement in carbon productivity compared to their opposite counterparts. However, such differential impact is only observed for the market-based measure but not for the accounting-based measure of financial performance. Practical implications: The results suggest that high carbon-intensive firms should focus more on improving carbon productivity. Small firms and firms belonging to high carbon-intensive industries can improve their market performance by improving carbon productivity. Originality/value: This study is a noble attempt to investigate the moderating effect of industry type and firm size while examining the impact of carbon productivity on firm performance in the context of an emerging economy. [ABSTRACT FROM AUTHOR]

Strategy is planning about survival in a tough and competitive environment, and strategic enrollment management (SEM) is about higher education institutions exerting influence on student enrollment to generate tuition revenue. Although the global environment of the 21st century provides opportunities for improving enrollment from various parts of the world, it also presents challenges and tough competition. Therefore, overviews and analyses of enrollment strategies and admissions practices pursued by higher education in various parts of the world cannot only be helpful for SEM practitioners to improve their enrollment strategies, but they can also provide background on international students and academia and support SEM practitioners in gaining competitive advantage. Admissions quotas are one example of admissions practices implemented in many countries, the most notable among them being India and China, which have two of the largest higher education systems in the world. India uses admissions quotas as part of affirmative action policies, whereas China uses quotas to control and manage enrollment. An overview of these admissions quota systems being used for different strategic purposes can provide valuable insight to SEM leaders. [ABSTRACT FROM AUTHOR]

There is fair consensus regarding the importance of creating a supportive internal environment within organizations to encourage entrepreneurial mindsets and behavior. The majority of extant studies have involved large-sized organizations in the Western context. This study aims to extend the understanding of well-established antecedents of corporate entrepreneurship (CE) to small and medium-sized enterprises (SME) in the Indian context, propose a new variable, and test its influence on CE. Partial least square structural equation modeling (PLS-SEM) was applied to a sample of 185 respondents belonging to various managerial levels across different Indian SMEs. The results show a positive and significant relationship between management support, rewards and recognition and organizational values for fostering CE in Indian SMEs. SMEs play a significant role in socio-economic development, and this study can help understand how the benefits of CE can be leveraged to increase SMEs' innovativeness and competitive advantage. [ABSTRACT FROM AUTHOR]

There has been tremendous growth in research on Dynamic Capabilities (DCs) since its inception. However, some aspects such as micro-foundations, path dependence, moderator influences, and applicability in countries such as India have not been explored with sufficient clarity. We contribute by simultaneously examining the impact of managers' knowledge and Customer-Focused Knowledge Management, respectively, in the process leading to innovation performance. Using survey data from Indian managers, we find support for the theoretical model. We also find support for the moderating impact of intra-firm causal ambiguity. We contribute by showing that a combination of dynamic managerial capabilities and DCs can help organizations in identifying paths to competitive advantage that have higher likelihood of being actionable and lower likelihood of stickiness and irreversibility. We discuss findings, articulate contributions, limitations, and directions for future research. [ABSTRACT FROM AUTHOR]

With the advent of environmental era in the aftermath of global warming, companies are focusing on enhancing their environmental performance to strengthen their brand image. Researches are being conducted on Green IT in current scenario and the term 'Green IT' has received significant attention however very few has been done in India. Over the above little has been done to develop a framework integrating Green IT with Competitive advantage, sustainable development, and green brand image. The present study is a mindful effort in that direction. Based on exhaustive literature review a conceptual model has been developed to fill the research gap. The conceptual model establishes hypothesized relationship amongst four constructs: Green IT, Green brand image, Competitive advantage and Sustainable development and develop six hypotheses. The data is collected by means of questionnaire survey method from IT companies in NCR region of India. The empirical results reveal a positive relationship between all the four constructs with the positive relationship between Green IT and Competitive advantage mediated partially by Green brand image. The contributions of the paper lie in developing an original Green IT Brand Image Sustainability Model for Competitive advantage (GITBISC model). The model is generic and empirically tested in NCR region of India for IT companies. The study has great social relevance and holds important managerial implications. The research results would guide academicians, environmentalist, practitioners, policy makers to devise strategies that will help reduce carbon footprint on environment and contribute towards sustainable development. [ABSTRACT FROM AUTHOR]

Long tenure of research and development (R&D) employees helps organisations to utilise employees' knowledge over a sustained time period and strengthen their competitive advantage. It also allows organisations to benefit from the training investments made on their R&D employees. Thus, identifying the determinants of R&D employees' tenure is crucial for designing effective R&D employee retention strategies. This paper analyses the factors explaining R&D employees' tenure in the subsidiaries of multinational corporations (MNCs). Building on institutional theory, we claim that formal and informal institutional distance between MNCs' home and host country might lead to R&D employees' short tenure in subsidiaries. We further suggest that R&D employees' international experience and MNCs' host country experience play a moderating role. We find support for our hypotheses by mobilising an original database that combines patent data and the LinkedIn profiles of 939 R&D employees in 256 MNC subsidiaries in India. [ABSTRACT FROM AUTHOR]

Total Quality Management (TQM) is an enduring approach for enhancing firm competitiveness. Still, there is dearth of research regarding organisational diffusion (post-adoption) of TQM. To address this gap, this research proposes a theoretical model rooted in institutional and upper echelon theories that explain TQM diffusion via top management commitment. We surveyed 300 senior quality managers representing 300 auto-components manufacturers in India to collect data to test the proposed model using variance based structural equation modelling (PLS-SEM). The findings suggest that institutional pressures significantly influence top management commitment to TQM. Subsequently, top management commitment influences organisational diffusion of TQM via acceptance, routinisation and assimilation. Managers can use the findings of this research to better understand how to assimilate TQM so that anticipated benefits can be fully realised. [ABSTRACT FROM AUTHOR]

For the last few years, the managers, researchers as well as the policy makers have been struggling to find a solution for effective talent management. An organisation needs to survive the competition and therefore, it is of immense importance that they are successful in retaining their critical employees (who are a source of their competitive advantage) for longer periods of time, or at least until it's mutually beneficial for both the company and the employee. There have been studies in the past which delve into the area of factors influencing the employee's intention to leave, and what possible measures can be introduced by the organisations in order to retain those employees. This working paper is a qualitative enquiry into the issues of attrition and retention among the knowledge workers in the state of Jharkhand, in India. It is expected to be able to be generalized further for the knowledge workers in the whole of India. [ABSTRACT FROM AUTHOR]

An electronic service, also known as e-service, is a process for delivering services electronically. E-services offer businesses the opportunity to create innovative service design strategies and new services through the use of e-services. Online service quality (eSQ) is increasingly recognized as a determinant of long-term retention and a key competitive advantage. Literature concerning factors influencing the adoption of e-government services in a country like India is lacking. There are few studies investigating the stand-alone external and internal factors that influence the quality of e-Services offered by Indian government agencies. The study results will provide insight to government officials who are responsible for e-government implementation in similar circumstances and, as a result, contribute to the success of e-government implementation. [ABSTRACT FROM AUTHOR]

The enduring fluctuations in market demand, exemplified by exceedingly unpredictable customer requirements, have given rise to mass customization (MC), which is acquiring increasing prominence in production and operations management. Fostering on the foundation laid by erstwhile researcher Hart in Int J Serv Ind Manag 6:36–45 [1], who developed an analytical framework of four pillars of mass customization for organizations, the objective of this research is to obtain additional discernments on the nature of the linkage between the four pillars and MC. The current work is to explain ability of manufacturing organization for MC. Further, the paper proposes the impact of MC on organization performance with a view to develop an assessment and decision-making model to achieve competitiveness. The analysis of 276 valid responses from Indian professional experts was done using structural equation modeling (Amos Graphics). The results showed that process amenability, competitive environment, and organizational readiness all have a major impact on mass customization. The study, on the other hand, did not support customer sensitivity, which could be because mass customization is a new manufacturing paradigm in India. [ABSTRACT FROM AUTHOR]

The IT SME sector in India makes a major contribution to the Indian economy but is quite under-researched compared to the large IT sector. SME's have challenges and opportunities that are distinct and unique. A key driver of competitive advantage in the case of IT SME firms is their human capital strategies, which is the subject matter of investigation in this paper. Our study is based on a questionnaire survey and in-depth interviews with management. We find that freedom to work independently and less bureaucracy are important in influencing employees to work in IT companies in the SME sector. Lower salary levels compared to the large firms is a constraint on hiring and retention. Rapidly changing IT technologies pose multiple challenges and opportunities for IT SME firms. [ABSTRACT FROM AUTHOR]

The purpose of the study is how the different researcher fraud can be predicted in the online transaction of data. Data analysis is an important part of fraud detection because data transformation into valuable information can result in competitive business advantages. The implementation of fraud prediction in any type of transaction on big data is one of the most important approaches applied by banks to using this approach, they shield their transaction, which is the Flow in the network. Fraud is an elementary problem with every financial institution in the word. Fraud has been a million-dollar business that is fastly growing at the international level. [ABSTRACT FROM AUTHOR]

India has a longstanding reputation in the film industry, whereas South Korean films have only recently achieved notable success globally. Despite their significant positions in the global film market, there are very few studies that compare and analyze the competitive advantage of the two countries in the film industry. This paper adopts the ABCD model as a complementary framework to the two mainstream theories of strategic management (i.e., industry-based view and resource-based view) to analyze and compare the competitiveness of the industrial success of emerging countries. For the empirical test, this paper uses natural language processing methods to operationalize the theoretical model. After collecting text data from news articles in English related to the Korean and Indian film industries, this study analyzes how many keywords with regards to the 8 sub-factors of the ABCD model are mentioned in the articles using the document similarity measurement. The results reveal the different but complementary areas of strengths. India has higher competitiveness in the factor of Agility while Korea has higher competitiveness in Convergence. This study also highlights the areas for further development and potential partnership between the two countries by leveraging each other's strengths. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to examine the role of knowledge management (KM) processes in enhancing competitive strategies of differentiation and cost-effectiveness and its impact on innovativeness in knowledge-intensive service organizations (KISOs) in India. Design/methodology/approach: This study collected data from 293 employees working in Indian KISOs through a questionnaire survey. After checking for reliability and validity of data, this study tested the hypotheses by structural equation modeling using AMOS 26. Findings: The results show that KM processes have a significant and positive relationship with competitive strategy and innovativeness. Competitive strategy partially mediates the relationship between KM processes and innovativeness. These KM processes promote differentiation and cost-effectiveness, which in turn enhances innovativeness. A differentiation strategy has a stronger positive relationship with KM processes and innovativeness than a cost-effective strategy. Research limitations/implications: This study's cross-sectional design limits its ability to establish a general cause–effect relationship. Even so, theoretically, the results corroborate the contingent view of KM in emerging economies such as India. The findings show the mediating role of competitive strategy on the relationship between KM and its processes with innovation and competitiveness – providing a better cost-effectiveness relationship and organizational differentiation capacity. Practical implications: This study suggests managers to adopt KM processes such as creation-sharing, acquisition and knowledge base enabling firms to be different and cost-effective than their competitors. This study provides evidence on how KISOs can leverage their innovativeness by using KM processes in congruence with its competitive strategy and gain competitive advantage. Social implications: This study emphasizes the development of KM processes in the management of KISOs, which contributes substantially to India's economic growth via Gross domestic product and employment. On the social side, this study suggests to manage cultural issues in KM processes, arising because of presence of multi-cultural workforce and a high-power distance society. Originality/value: This study bridges a research gap of previous studies providing empirical evidence regarding the mediating effect of competitive strategies in the relationship between KM processes and innovativeness. This study adds proof to the KM contingency view of firms, suggesting when KM processes are formulated to achieve competitive strategy; substantial benefits such as innovativeness can be realized. This study adds evidence from the emerging economy of India, where KISOs are increasingly creating value and employment. [ABSTRACT FROM AUTHOR]

Purpose: The study aims to understand how big data analytics capabilities of tech startups help them gain competitive advantage and improve their firm performance. The study is performed for two countries: India and China. A comparative analysis is also discussed in the study. Design/methodology/approach: The study collected responses from tech startups from both India and China. A total of 502 responses were collected with 269 from India and 233 from China. The results were analyzed using Warp PLS 6.0 after testing for common method bias, endogeneity and reliability of data. The study tested five primary hypotheses and also tested the effect of two control variables: country of origin of startup and age of the startup. Findings: We found that big data analytics capabilities have a positive and significant impact on the firm performance and competitive advantage of tech startups. While organizational culture proved to have a positive impact as a moderator, innovation was found to have non-significant effect. The results also found to have non-significant effect of age of the firm while its country of origin does play an important role in defining its success. Originality/value: The study offer key insights for the tech startups operating in two countries which are geographically neighbors but differ in the tech expertise from each other. Moreover, the study offers key insights on how does the origin of the country contributes significantly to explaining the success and competitiveness of the firm. [ABSTRACT FROM AUTHOR]

Technological progress is the driving force behind industrial development. It is a multidimensional and multi-level phenomenon. In this article we focus on its three manifestations: information and communication technologies (ICT), Industry 4.0 and agile manufacturing. The aim of this article is to analyse the relationship between these constructs as they are undoubtedly interrelated. ICT plays a key role, but it is not a goal itself. They are a prerequisite for the implementation of Industry 4.0, but together with it they serve to achieve agility by the manufacturing system and, as a result, achieve a competitive advantage by companies operating in turbulent and unpredictable environment. The literature findings in this paper are part of a broader study conducted on the impact of ICT on agility of SMEs operating in India. Therefore, we include also subsections showing the level of this relationship in Indian SMEs. [ABSTRACT FROM AUTHOR]

Purpose: The Indian manufacturing sector currently contributes 16–17% to gross domestic product (GDP) and gives employment to around 12% (2014) of the country's workforce. Among the various initiatives planned under Atma Nirbhar Bharat and "Make in India", the Indian government aims to increase the share of the manufacturing sector to country's GDP to 25% by 2025. To ensure sustainable growth of the Indian manufacturing industries in global market, successful and implementation of strategies such as lean manufacturing, green manufacturing along with six sigma are crucial. This research aims at identification and analysis of barriers to successful implementation of integrated Lean Green Six Sigma (LG&SS) strategies. Design/methodology/approach: Based on an evaluative literature review and expert's opinion, this research identifies 18 barriers to lean, green and six sigma implementation in the manufacturing industry in India. The inter-relationships among the barriers is identified using an integrated approach of ISM (interpretive structural modelling) and Fuzzy Matrice d'Impacts Croisés Multiplication Appliquée á un Classement (MICMAC). Findings: ISM helps to derive key managerial insights and implementation plan based on the identified inter-relationships among the barriers. Fuzzy MICMAC analysis classifies the barriers into four categories, namely, autonomous, driver, dependent and linkage to understand their relative impact on the implementation of LG&SS practices in the Indian manufacturing industry. "Lack of cooperation and mutual trust between management and employees", "The scarcity of time and work pressure", "lack of continuous improvement work culture" and "lack of cooperation from suppliers" that forms the top most level of the model. "Weak legislation" is a highly significant barrier to LG&SS implementation in the Indian manufacturing industries. Practical implications: It is expected that the findings of this research will help the Indian manufacturing industry to derive a sustainable competitive advantage through an effective implementation of LG&SS practices. Originality/value: This study can be seen as the first attempt in investigating barriers to successful implementation of lean, green and six sigma strategies in the Indian manufacturing industries using ISM and fuzzy MICMAC analysis. [ABSTRACT FROM AUTHOR]

International business literature has historically been divided between scholars exploring the local obstacles foreign firms face (thereby overlooking foreign firms' capacity to deploy advantages locally) and those examining the internationalisation of firm-specific advantages (thereby overlooking the peculiarities of the local context in which foreign firms deploy their advantages). We still do not completely understand the process by which multinational enterprises (MNEs) – especially service MNEs – develop competitive advantages in relation to the host environment. Using a multiple-case study of four multinational banking subsidiaries in India, this research aims to explore the variety of competitive advantages deployed by foreign multinational banks (MNBs) in a hostile, competitive environment: the Indian banking industry. This article's main contribution is to bridge the gap between the obstacle-oriented internationalisation literature and the advantage-oriented literature through an exploration and comparison of a comprehensive set of locally relevant advantages deployed by the four MNBs studied. We introduce the concepts of global anchoring and local anchoring to make sense of the directionality of subsidiaries' competitive advantages, and we explore their broad associations with subsidiaries' commercial and financial performance. We conclude by discussing three theoretical lenses, situated at the intersection of the obstacle-oriented and advantage-oriented literatures, which can potentially account for the origins of competitive advantages in our sample, and we develop a series of propositions for future research. [ABSTRACT FROM AUTHOR]

In this digital era, it is important for service providers to gain insights from the customer-generated data and act accordingly for gaining a competitive advantage over competitors. However, there are few studies that have attempted at utilising the online user-reviews in structural-models for examining the factors affecting user-behaviour. Additionally, there is a paucity of studies that have utilised the sentiment and emotional aspects to understand the motives affecting usage intentions. This study attempts to address this gap by exploring various uses and gratifications valued by users for different e-learning providers in India, namely, Coursera, Lynda, Udemy, Udacity and Byjus, by analysing the tweets posted by users using various official handles. Utilising a Natural-Language-Processing (NLP)-based approach (sentiment and opinion-mining) and 5868 tweets, the customer motives were analysed and mapped to the various gratifications. Results of the natural language processing-based structural-equation-modelling (NLP-SEM) technique show that consumers of different companies value gratifications differently. [ABSTRACT FROM AUTHOR]

Digital Marketing is continuously evolving field right from the start of the internet use. This article is a review of articles in academic journals, investigating possibility of competitive advantage that businesses can derive, using various e-marketing activities. 81 main articles published during 2005 and 2019 in various reputed journals on marketing/management fields were analysed including references to few latest articles. Findings reveal various aspects of competitive advantages in marketing that has received larger attention in management as well as marketing literature in recent years whereas a clear research gap for research dedicated to the adoption of digital marketing by small and medium businesses in India is found. [ABSTRACT FROM AUTHOR]

This study identifies the value influencers that early stage financiers take into consideration in their investment evaluation process based on an analysis of primary data obtained from 96 early stage financers located in India. The study uses exploratory factor analysis to identify the factors. The findings of the study reveal that entrepreneur and finance considerations are the dominating factors that influence angel investors' evaluation of early-stage startups. The former includes track record of the entrepreneur, entrepreneur's network, desire for success, honesty and integrity, while the latter includes monitoring and administrative costs, capital requirements and internal rate of return of the investments. Other influencers include competitive advantage of product/service, barriers to entry and potential for high market growth. [ABSTRACT FROM AUTHOR]

The marine sector in India holds tremendous potential for growth, export expansion and employment generation primarily due to India's competitive advantage in the production of marine products. In the present paper, an attempt has been made to identify the key destinations for India's marine export using trade analytical tools like Revealed Comparative Advantage and Import Intensity Index. ARIMA forecasting is applied to map the export potential of selected marine products to specific destinations. The paper also provides suggestions to exporters and the policymakers on tapping the future export potential of marine products in selected countries. [ABSTRACT FROM AUTHOR]

Indian Private banking sector is growing at the swift rate thus contributing large to the GDP of the country. Banking system is the backbone of any economic ecosystem. In Indian banking sector count of private banks has increased much in recent times giving consumer more choices to switch in case they feel unsatisfied with the service quality, so it is more challenging to retain customers. In service industry HR management needs to revamp so as to sustain in the competitive and dynamic era as it has emerged as one of the key differentiator over the years to influence competitiveness of banks in India. In this era of knowledge based economy we have to realise the strategic role of human resources to gain competitive advantage. This paper attempts to analyse the contemporary level of HR System and Competitive Advantage in private banks of India and further, examines the relationship between the two and thus the effect of HRS on CA Status. Random sampling technique was used to collect data from 234 respondents of three leading private banks. The findings suggested that focusing on the HR functions and practices banks can survive in this competitive environment and can gain sustainable competitive advantage. [ABSTRACT FROM AUTHOR]

According To Tidd, Bessant And Pavitt (2008), The Source Of Competitive Advantage Is Changing From The Size And Assets Of Organizations To The Capabilities Of Organizations Of To Mobilize Knowledge And Technological Advances And To Innovate In Their Offerings And In The Ways They Create And Launch These Offers. In This Sense, Innovation Has Been Widely Addressed In The Literature. In Addition To The Definition Of Types And Degrees Of Innovation, Scholars On The Subject Seek To Understand Which Types Of Companies Are The Most Frequent Sources Innovation And Explain How Companies Succeed With Innovation Through Static Models. Pisano (2006) Reports That Already In The Early 1980s, Large Us Companies Have Begun Experimenting With Alternative Organizational Approaches To Innovation, Obtaining Technology Through Alliances, Licensing Agreements, And Other Contractual Forms Of Collaboration With External Companies. According To Helfat Et Al. (2007), The Dynamic Capabilities Approach, Described As A Sister Topic To Rbv ( Resource-Based View ) Concerns The Changes That Companies Must Create For Means Of Technological, Organizational Or Strategic Innovations To Efficiently Innovate And Create Value Through Its Resources. The Different Studies That Analyzed The Role Of Dynamic Capabilities In The Innovation Of Organizations Did Not Consider, However, The Relationship Between Innovation Models And Capabilities Dynamics Of Organizations. This Study Was Set In The Telecommunications Sector In India, More Specifically In A Company In The Value Added Services Sector, Defined By The General Law Of Telecommunications As The Activity That Adds To A Telecommunications Service That Supports, New Utilities Related To Access, Storage, Presentation, Moving Or Information Retrieval. [ABSTRACT FROM AUTHOR]

Nationalism is a close link of three components, which are economic, political, and social nationalism. Although economic nationalism focuses on encouraging domestic consumption, adopting protection policies, and restricting imports, the final concerns of the nation are still territory and power. India, which has many competitive advantages but also faces a lot of obstacles on the development path, maintains economic nationalism in many different forms from M. Gandhi to N. Modi's time. In the era of globalization and modernization, economic nationalism has remained persistent and has become an ideological system to help build a sustainable and stable economy. The article focuses on three main contents: (i) Overview of economic nationalism, (ii) economic nationalism in India and as it has grown in the past, and (iii) economic nationalism in India as it stands today and in the future. [ABSTRACT FROM AUTHOR]

The research activity was carried out to analyse brand salience, trial, imagery, and disposition, and to evaluate campaign efficacy, along with competitive advantage in terms of registration and effectiveness of media vehicles. The data gathered for the research activity are the primary sources legitimately gathered from the general population using random sampling method among the target group mentioned. The quantity of respondents for the study is 50. The research design carried out for the investigation is quantitative in nature. For the structured questionnaire, a five-point Likert scale was used. In this study, it was discovered that a majority of the respondents are aware of Dove body soap brand. From the thorough analysis and interpretation of the data collected, it can be concluded that Dove is a noteworthy brand, in terms of mind share, among the respondents. It was discovered that a larger part of the respondents are happy with the brand and intend to continue using the same. From the media vehicle efficacy testing, it was found that TV has immerged as the most important media vehicle for the primary source of awareness. In terms of communication evaluation, it was found that a majority of the respondents have seen the communication pertaining to Dove, and the top box score for likeability, uniqueness, believability, persuasiveness are higher than the competing brands and in favour of Dove body soap. [ABSTRACT FROM AUTHOR]

Purpose: Knowledge is a key success factor in achieving competitive advantage. The purpose of this paper is to examine how mobile health technology facilitates knowledge management (KM) practices to enhance a public health service in an emerging economies context. Specifically, the acceptance of a knowledge-resource application by community health workers (CHWs) to deliver breast cancer health care in India, where resources are depleted, is explored. Design/methodology/approach: Fieldwork activity conducted 20 semi-structured interviews with frontline CHWs, which were analysed using an interpretive inductive approach. Findings: The application generates knowledge as a resource that signals quality health care and yields a positive reputation for the public health service. The CHW's acceptance of technology enables knowledge generation and knowledge capture. The design facilitates knowledge codification and knowledge transfer of breast cancer information to standardise quality patient care. Practical implications: KM insights are provided for the implementation of mobile health technology for frontline health-care professionals in an emerging economies context. The knowledge-resource application can deliver breast cancer care, in localised areas with the potential for wider contexts. The outcomes are valuable for policymakers, health service managers and KM practitioners in an emerging economies context. Social implications: The legacy of the mobile heath technology is the normalisation of breast cancer discourse and the technical up-skilling of CHWs. Originality/value: First, this paper contributes three propositions to KM scholarship, in a public health care, emerging economies context. Second, via an interdisciplinary theoretical lens (signalling theory and technology acceptance model), this paper offers a novel conceptualisation to illustrate how a knowledge-resource application can shape an organisation's KM to form a resource-based competitive advantage. [ABSTRACT FROM AUTHOR]

Purpose: The study aims to examine the role of subliminal advertising in a competitive advantage era and to assess the effect of different components of subliminal advertising on consumers' emotions and buying decisions. Design/Methodology/Approach: The study is based on the primary data collected through a structured questionnaire, consisting of statements associated with the components of subliminal advertising, consumer emotion and buying decisions. The respondents indicated their opinion by responding on a seven-point Likert scale. Findings: The Structural Equation Modelling, using smart PLS, was performed to examine the relationship between subliminal adverting, consumers' emotion and buying decisions formulated in the objectives and significant impact amongst the variables. Limitations: The study focused on two study groups, one each from Delhi and Dehradun, which gave us a response of people from a narrow profile. Another critical factor in terms of limitations has been the ongoing pandemic, as due to the narrow approach, quite a few inconsistent and repetitive responses were received. Policy Implications: Subliminal advertising is still an emerging approach with a tremendous scope of growth. Understanding and researching it can help marketers get a desirable response from consumers. If implemented correctly, it can help position the product in a new subtle approach. Originality/Value: A unique union of emotions, subliminal stimuli, and buying decisions has been tested in this study. It can be beneficial for marketers and researchers, especially from India, in uncovering the crucial factors of the subconscious approach of advertisements. [ABSTRACT FROM AUTHOR]

Purpose: A multispecialty hospital possesses sustainable competitive advantage if it continuously improves performance, repeatedly delivers quality service and unique value to the patients and the sources of competitive advantage are valuable, rare, inimitable, non-substitutable or causally ambiguous. The term sustainable competitive advantage is vague and ambiguous and the environment in which hospitals operate is dynamic, turbulent and disruptive. Therefore, sources of competitive advantage must change and evolve with time. This paper aims to explore the themes of competitive advantage in a dynamic environment for multispecialty hospitals in India by studying data from secondary sources for five hospitals. Design/methodology/approach: The findings of the case study were based on the analysis of secondary data that are extracted from the official websites of the hospitals, with the grounded theory approach. Findings: Five identified themes are as follows: changing and adapting; clinical excellence; creating unique value; managing unpredictable circumstances and patient-centric approach. All the themes supported hospital performance, service and value delivered to patients and therefore may help in building a competitive advantage of the hospital. However, sustainability factors were inconsistent across the themes. Practical implications: The CXOs and CMOs of hospitals can review the themes periodically and re-align the business strategies to build a sustainable competitive advantage. Originality/value: The findings of the study uncovered the criticality of re-alignment of resources deployed in the unpredictable and ever-changing environment in which hospitals thrive to build sustainable competitive advantage. [ABSTRACT FROM AUTHOR]

Small informally organized family-owned grocery retailers—kiranas—are ubiquitous in India and have retained market dominance while facing increasing competition from large formally organized retailers (FORs). Yet, strategy literature has under-explored such informal businesses. We explore kiranas' distinct strategic practices that give them competitive advantage over FORs, generating kiranas' sustained market dominance. To explore kiranas' informal strategizing, grounded theoretic analysis of our multi-year case study suggested the employment of strategy as practice (SAP) framework, enriched with the social exchange theory (SET) concepts of trust and reciprocity. We find that the kiranas' sustained enactment of strategic practice such as free-of-charge home-delivery significantly depends on contextually rich, reciprocity-based social exchange relationships with customers which evolve through praxes involving continuous exchange of trust. The practice enactment and exchange relationships constitute strategy-practitioner's emerging dual-identity, which in turn reinforces the practices, generating a self-reinforcing cycle of practice enhancement. Within this cyclic relationship, an inimitable enactment of a strategic practice can be a key source of competitive advantage for informally organized small retail retailers over large FORs. By linking two unconnected prominent approaches to understanding patterns of workplace interactions, namely SAP and SET, the study opens theoretical avenues for exploring strategizing of informal businesses. [ABSTRACT FROM AUTHOR]

Innovative products and technologies, nowadays multi-functional fibres and high-performance materials are emerging and are commonly known as Technical Textile, is an advanced technology upcoming sector that is gaining ground in India. Based on usage, there are 12 Technical textile segments, i.e. Agrotech, Meditech, Clothtech, Hometech, Packtech, Protech, Geotech, Indutech, Buildtech, Sporttech, Oekotech and Mobiletech. This sector has become significant due to the rising per capita income of consumer, increasing flexibility and recognition of products, expansion of industry sectors, government's FDI promotion initiatives, investment promotion scheme by the government etc. The objective of the present study is to evaluate and analyse the production of various segments of Technical Textile industry. Furthermore, an attempt has been made to find out which segment helps in the growth of the industry and strengthens the country's inherent competitive advantages in manufacturing field. One-way ANOVA and Multiple Comparison Technique have been applied to find out if there is statistically any significant difference across various segments of Technical textile, covering the period of 12 years i.e 2004-05 to 2015-16. The result reveals that there is only one pair of group whose mean significantly differ at the 0.05 significance level from each other, i.e., Packtech industry, whereas, Clothtech, Geotech, Indutech, Sporttech, Buildtech, Mobiletech, Hometech, Meditech, Protech, Agrotech and Oekotech segments in each group differ insignificantly from each other. [ABSTRACT FROM AUTHOR]

Modern business environment throws hard punches not just at an individual level but at team level too. In today's sweeping and highly complex environment, top teams need to be more than just high performers. They need to adapt and thrive, regardless of the turbulence they face. Research revealed that resilient teams can be more agile and adjust easily with the varying demands of its market. Appreciating the importance of resilience in team-context, this study examined the relationship among team resilience (TR), competitive advantage (CA), and organizational effectiveness (OE). Using descriptive research design data were collected from 300 employees aggregated into 71 teams from 18 IT firms located in Northern India. Statistical analyses found a significant relationship between TR and OE. CA was found to be a partial mediator among the relationship between TR and OE. Findings underline the strength of a relationship and predictive ability of various dimensions of TR with OE and CA. Based on the empirical results, the researcher proposed a Team Resilience Building Framework (TRBF). The organizations may benefit from the research findings in terms of devising the strategies to enhance resilience capacity of their teams. [ABSTRACT FROM AUTHOR]

Modern organisations are in search of initiatives which will enable them to be sustainable as well as gain a competitive advantage. Lean, Six Sigma and Green initiatives are some of the widely used tools which aid the organisation to be sustainable. Recent studies have suggested that the integration of Green and Lean Six Sigma (LSS) will create a powerful methodology and help organisations to be sustainable. Yet, many organisations have found it difficult due to the lack of a generic implementation framework, which can be used for any processes and cultural context. The purpose of this study is to answer the research question: how to implement a sustainable Green LSS initiative in the organisation. Through a critical analysis of previous literature, an implementation framework is developed and practically implemented through a case study to reduce the graphite and dust pollution in a mine in India. Within case analysis, it is conducted to develop propositions, future research directions and managerial implications. This is a first study to develop and practically test a generic implementation Green LSS framework. [ABSTRACT FROM AUTHOR]

Purpose: With considerable attention paid to the motives and process of idiosyncratic internationalization trajectory of multinationals from emerging economies (EMNCs), little is known on whether, and if so how, new competitive advantages of EMNCs are created and accumulated over time. MNC and EMNC literature agrees on the importance of external and internal knowledge linkages in technological competence creation. By building upon this framework, this paper aims to evaluate EMNCs' external and internal knowledge flow patterns by benchmarking their counterparts from mature industrialized countries (MMNCs). Design/methodology/approach: This study analyzes US patents granted between 2000 and 2014 to leading innovation-oriented EMNCs from China and India, and their matched MMNCs. Being the first to use the US patent and citation data in studying leading innovation-oriented EMNCs, the authors use a descriptive statistical method. Findings: The findings offer empirical insights of the scale, scope and quality of EMNC technological competence creation. Moreover, in contrast to existing EMNC literature, it is found that EMNC parents have been the most important center of EMNC technological knowledge generation. The matched group comparisons of external and internal knowledge flows further reveal detailed similarities and differences of competence creation between EMNCs and MMNCs, and among EMNCs. Originality/value: This study represents one of the first attempts to investigate the post-internationalization technological competence creation of EMNCs by using a novel data source. This study sets the foundation to deepen the understanding of EMNC technological competence creation. The findings suggest interesting propositions and offer important implications for future researches. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: This research paper concentrates on the challenges of competency modeling (CM) and supplies a competency-based intellectual capital-promoting framework for implementing it successfully. Direction setting, selling and negotiation, and monitoring and control are the three core processes of this framework. It's recommended that organizations equip their HR teams with sufficient resources and consistent skills, so they're empowered to lead and overcome the challenges of CM implementation from within. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

The study has tested the relationship between information technology based systems, knowledge transfer, and innovation performance in international joint ventures operating in India. The study has its roots in the theory of dynamic capabilities. Questionnaire was developed by adapting the standardised scales of the three constructs. It was subjected to a survey from middle and top-level executives of Indian IJVs. Data were analysed using Smart-PLS-3. A significant direct impact of IT-based systems on innovation performance was confirmed. Bootstrapping process has shown the presence of partial mediation between knowledge transfer, IT-based systems and innovation performance in IJVs. Various secondary reports have suggested that innovation is a crucial factor for the growth of Indian economy and Indian economy is now focusing more on improving the innovation ecosystem to become globally competitive. The study has theoretical as well as managerial implications. Managers can identify the areas of IT-based systems to be focused in order to attain sustainable competitive advantage through innovation. Researchers may extend this model to include more relevant variables to make the model more robust, thus opening new avenues for research. Despite the researchers' best efforts, the study suffers from a few limitations. It is limited in scope, size, place, and time. It is only validated in Indian IJVs context and needs to be checked in other organizational forms and countries to check its generalizability. The study is original in nature. It is among the few studies to establish an empirical link among IT-based systems, knowledge transfer, and innovation in Indian IJVs context. [ABSTRACT FROM AUTHOR]

This inductive study was conducted to understand the competitive dynamics of not-for-profit organizations (NPOs) in the Indian subcontinent. The analysis aimed to understand the dimensions, characteristics, causalities, influencers and consequences of not-for-profit competition. The narrative inquiry method was applied to understand the competitive dynamics of Indian not-for-profit organizations. Narrations were captured from 112 respondents. Data analysis was performed following the classical grounded theory approach. The study disassociated the cause and intervening condition of NPO competition. The characteristics of the competitive dynamics were captured through competitive aggressiveness. Long-term survival was the cause, while competitive advantages were the intervening conditions of NPO competition. There were three dimensions of NPO competition. The consequences of NPO competition were identified along with the NPOs' survival strategies. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to critically analyze the resources and determinants of capabilities and attributes which enable Indian and Chinese firms to develop competitive advantages. The leading research question asks whether the traditional concept of competitiveness can capture Indian and Chinese firms' competitiveness. Design/methodology/approach: A systematic and comprehensive literature review of 62 studies published between 1994 and 2016 with focus on Indian and Chinese firms is conducted to examine the nature and contextual conditions of their competitiveness, as well as the research methods and underlying theories. Findings: Turning disadvantages into advantages and shifting the points of take-off are the most outstanding findings. Moreover, the majority of 88 per cent of the examined studies concludes that Indian and Chinese firms built nontraditional competitive strengths. Research limitations/implications: Because of the unconventional competitiveness of Indian and Chinese firms, existing theoretical perspectives and research settings need revisions and extensions. Originality/value: Unlike most extant research on India and China, which studies country- or industry-level variables using aggregate data, this paper reveals distinct patterns and similarities and differences of firm-level characteristics. In addition, by exclusively focusing on Indian and Chinese firms' competitiveness, conclusions about their uniqueness and generalizability can be drawn. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to explain the components of competitive priorities of Indian service firms, to find out the competitive priorities of different service industries in India and to find out how these competitive priorities change across low- and high-performing service firms. Design/methodology/approach: An empirical study of 166 firms from five different service industries is undertaken in New Delhi and its surroundings. Findings: The results reveal the presence of three competitive priorities in the services sector in India: cost, flexibility and quality/delivery, with quality/delivery being the most distinctive competitive priority. Hotel and auto-repair industries are found to be focused on controlling costs, while hospitals, banks and private colleges prioritized quality/delivery. For high-performing firms, cost is the top most competitive priority, followed by quality/delivery and flexibility, while for low-performing firms, quality/delivery remains the top most competitive priority, followed by flexibility and cost. Originality/value: The paper enhances the understanding of competitive priorities in the Indian services sector. The identification of competitive priorities of different service industries in India and their dynamics across different industries add value to the current literature and fill an important research gap. Additionally, surveying diverse industries in this paper reveals a holistic picture of the Indian service industry and helps achieve some degree of cross-industry perspective. [ABSTRACT FROM AUTHOR]

Owing to several competitive advantages, India is fast evolving as a major global manufacturing hub by attracting investors across the globe due to the abundance of inexpensive labor and other favorable investing environments. Particularly within the sectors of mass manufacturing, the Indian automotive sector has already established itself as one of the prime sectors in employing a skilled workforce. But, the major challenge the sector faces is the availability of rightly skilled resources. Apart from the availability of the right skill, there is another key challenge that the Indian industry faces is the inconstancy in human skills, which leads to quality inconstancy. This poses a serious threat to the Indian manufacturing industry toward emerging as a global manufacturing hub. Here lies the importance of up-skilling in a structured manner on which this research paper focuses to identify various underlying factors in this aspect and develops a structured solution to negate the possibilities of inconsistency in product quality due to human skill. Structured up-skilling to provide a holistic understanding of the overall manufacturing in terms of technology, quality, process engineering, safety, etc., to handle the process complexity in a better manner along with standardized workstation-level training, robust evaluation, and deployment process is needed to bridge the vast skill gap that is prevailing in the Indian automotive industry. [ABSTRACT FROM AUTHOR]

The paper attempts to find out the most prevalent ethical issues present in the life insurance industry in India and categorize them into major unethical factors. It further attempts to explore the extant literature on customer loyalty and assess the relative importance of each unethical factor on customer loyalty and customer trust through Multiple Regression Analysis. The results of study reveal that undue influence by salesperson, post purchase customer experience and service gap are the strongest deterrents of customer loyalty in the Indian life insurance industry. Further, undue influence by salesperson and service gap also has a significant influence on customer trust. The paper also attempts to draw a comparison between public and private sector life insurance companies in India to reveal significant insights for these life insurance companies which may help them in devising better loyalty practices. According to policyholders, public sector company i.e. LIC fared much better on customer loyalty and trust as compared to private sector life insurers. The paper holds significant implications for academicians interested in studying various ethical issues in life insurance industry as well as dynamics of customer loyalty and trust. [ABSTRACT FROM AUTHOR]

Steel production is considered as the forefront indicator of the economy in the contemporary world. India has been fetching an impressive share in the steel market. However, techno-economic efficiency has been somewhere pro-castigating competitive advantage of Indian iron and steel sector over competitors like China. As proved by Japanese, the left option for enhancing competitive advantage is quality management through Total Quality Management. The present study focussed on extent of TQM practices and their impact on quality performance at iron and steel firms in Karnataka region. The general objective of this research is to portray the picture of TQM at Iron and steel firms of India and also to address the quality issues of the firms at the backward region like Hyderabad-Karnataka. In this regard, study emphasizes relationship between widely used TQM practices and quality performance indicators using correlation and regression analysis. [ABSTRACT FROM AUTHOR]