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1. Marketing of Library and Information Services and Products in University Libraries: A Case Study of Goa University Library.

Author

Madhusudhan, M.

Subjects
MARKETING of academic libraries, PRICING, UNIVERSITIES & colleges, INFORMATION services
Abstract

The article presents a case study of the Goa University Library in India. The study examines the pricing policies of products, goods, and services which libraries offer their patrons. Topics of discussion include libraries' marketing efforts, understanding the value of information services rendered to customers, and annual library membership fees. The author concludes that libraries must examine the issue of cost recovery and potential for profit if they are to survive. Also discussed is the creative design of products and services.

Published
2008

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