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That there is a strong degree of affinity between efficient transport service delivery and Information and Communication Technology (ICT) is not an understatement in this century. However, the persistent traffic dilemma in Nigerian cities including Ibadan city undermines the importance of transportation to the socio-economic affluence of the country. Despite the continuous efforts of the government in road expansion and construction, the menace of traffic bottlenecks in Ibadan city is alarming and the traffic situations still recorded a high level of dismal performance. It is based on the foregoing that this study examined the traffic situations in Ibadan city and demonstrated strategies towards improved intra-city traffic flow in the city through the use of ICT-based traffic management system. 400 road users were sampled randomly along seven stratified traffic corridors in Ibadan. Data were analysed descriptively and inferentially. Major findings revealed that the majority of the road users are commuters (50%), between 31-40 years (57.5%) and actively engaged in productive activities (over 70%). The study also revealed major ranked traffic challenges and factors contributing to traffic challenges in the city. Again, epileptic electricity supply, poor funding, absence of reliable traffic facilities and data, poor internet facilities and cost-effectiveness of ICT facilities are 1st, 2nd, 3rd, 4th and 5th respectively as major constraints of ICT-based traffic management in Ibadan. Meanwhile, improved traffic management system, reduced congestion, improved traffic safety, sustainable urban transport operation and reduced traffic incidence are the major ranked prospect of ICTbased traffic management. Based on the findings, adequate integration of ITS/ICT mechanisms to the urban transport system in Ibadan city and cities with similar issues was strongly recommended towards enhancing the efficient and effective performance of transport infrastructural facilities and services delivery. [ABSTRACT FROM AUTHOR]