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Wang, Y., 2020. Bottleneck and countermeasures of cross-border e-commerce enterprises in coastal cities with application of big data technology. In: Yang, Y.; Mi, C.; Zhao, L., and Lam, S. (eds.), Global Topics and New Trends in Coastal Research: Port, Coastal and Ocean Engineering. Journal of Coastal Research, Special Issue No. 103, pp. 705–708. Coconut Creek (Florida), ISSN 0749-0208. This paper proposes a feasible strategy to improve the turnover of cross-border e-commerce enterprises in coastal cities by using big data technology. In the context of big data technology application, first the internal SWOT analysis is carried out, including internal advantage analysis and internal disadvantage analysis. Then, external SWOT analysis is carried, including external threat analysis and external opportunity analysis. This paper summarizes the SWOT analysis results of cross-border e-commerce enterprises in coastal cities, and puts forward the development strategies aiming at the bottleneck of cross-border e-commerce enterprises in coastal cities, including the development strategies of "advantages + opportunities", "disadvantages + opportunities", "advantages + threats" and "disadvantages + threats". The experimental results show that the annual turnover under the countermeasures has achieved an increase and a breakthrough. [ABSTRACT FROM AUTHOR]