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How to reduce pupils' burden and improve learning efficiency? Research shows that non-intelligence factors and learning strategies are the key factors in the effective learning process, and external intervention can play a greater role in these two aspects. The purpose of this study is to explore the effects of different learning strategies on learning motivation under the presentation of augmented reality (AR) multimedia or traditional text learning. Sixty third-grade pupils in Hebei Province were selected, and 2 (learning materials: AR materials and text materials) × 3 (learning strategies: restudying strategies, retrieval practicing strategies, and self-generated drawing strategies) between-subjects design was adopted. The dependent variable is learning motivation, which includes three dimensions: surface motivation, deep motivation and achievement motivation. The results showed that (1) Learning strategies had a significant impact on deep motivation. The deep motivation aroused by retrieval practicing strategies was significantly higher than that aroused by restudying strategies and self-generated drawing strategies. (2) The interaction between learning materials and learning strategies was marginally significant. When learning with AR materials, the achievement motivation of pupils in the restudying strategy group was higher (marginal significant) than that in the retrieval practicing strategy group. Retrieval practicing strategies have positive significance in cultivating deep motivation. The combination of different learning modes and learning strategies will impact achievement motivation. [ABSTRACT FROM AUTHOR]