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This research note discusses measurement issues involved in an assessment of economic impacts of a cycle trail based on counts of users with reference to the Hauraki Cycle Trail located in North Island, New Zealand. It illustrates the problems of correctly counting cyclists to arrive at a gross estimate of expenditure. Double counting can occur because cyclists may trigger counts at more than one location due to the distance they cycle, or because they undertake a return trip on the same day, thereby being counted twice. Another practical issue is sensitivity of the counters, and the mix of users on a trail that can include walkers and animals. [ABSTRACT FROM AUTHOR]