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This study investigates the dynamic relationship between cross-border e-commerce and logistics co-development strategies within the context of small and medium-sized enterprises (SMEs) in China. The primary objective is to formulate an empirical model capable of estimating the utility and flexibility of cross-border e-commerce logistics, specifically focusing on its role in achieving competitive advantage for SMEs. The research employs a comprehensive approach, considering various factors that influence the formulation and implementation of cross-border e-commerce logistics strategies. Factors such as scale, quality, potential, and infrastructure are scrutinized to provide a nuanced understanding of the dynamic interplay. Real-world data is analyzed using advanced statistical techniques to derive meaningful insights. The data of CBEC and logistics planning in Guangdong from 2013 to 2018 was used as a case example to demonstrate its and flexibility and usefulness of empirically proposed model estimation and develop a holistic indicator system for the evaluation of the synergistic development of CBEC and logistics. This research focus on the modelling of the CBEC for the synergistic effect analysis and evaluate the usefulness and flexibility of CBEC to achieve competitive advantage. The study aims to uncover insights into the most effective approaches for Chinese SMEs in navigating the landscape of cross-border e-commerce. By examining the results derived from the empirical model, the research sheds light on the impact of cross-border e-commerce logistics on competitive advantage. The findings contribute to a deeper understanding of how SMEs can strategically position themselves in the cross-border e-commerce arena. Through the analysis of real-world data and the application of advanced statistical methods, this research offers valuable insights for Chinese SMEs. The insights generated from the study not only illuminate the intricacies of cross-border e-commerce logistics but also provide practical recommendations to reduce associated costs. Ultimately, the study aims to equip SMEs with the knowledge necessary to thrive in the evolving landscape of cross-border e-commerce. [ABSTRACT FROM AUTHOR]

Cold chain logistics is of great significance to improving the supply chain resilience of agricultural product industry chain, enhancing the emergency security capability of agricultural products and promoting the highquality development of agriculture. Promoting the high-quality development of cold chain logistics of agricultural products in Guangdong-Hong Kong-Macao Greater Bay Area (hereinafter referred to as the GBA) is not only an important part of developing modern service industry and improving urban agricultural industry chain, but also an important support for building a high-quality life circle in the GBA. From the perspective of the unique location and industrial space of the GBA, the study analyzes the characteristics, development space and market demand of the cold chain logistics industry of agricultural products in the GBA based on the whole industrial chain. The cold chain logistics industry chain of agricultural products in the GBA is complete, and the number and scale of enterprises are in the forefront of the country. The rise of new models and new formats, such as “cold chain logistics + cross-border e-commerce”, “fresh e-commerce + cold chain home distribution”, “cold chain logistics + ready-to-cook food”, will bring new impetus to the cold chain logistics industry of agricultural products in the GBA. At the same time, the cold chain logistics industry of agricultural products in the GBA is also faced with key problems such as imperfect standard system, low coverage of the whole process of cold chain, low integration of cold chain resources, urban traffic restriction policy, low informatization level, and great difficulty in the whole process of supervision. Under the new situation and pattern, we should fully understand the strategic position of cold chain logistics in the modern agricultural product supply chain, improve the development environment of cold chain logistics industry by optimizing the industrial layout of cold chain logistics, and strive to make up for the outstanding weaknesses of the “first kilometer” and “last kilometer” of agricultural cold chain logistics. At the same time, we should rely on scientific and technological innovation to promote the intelligent, green and standardized development of agricultural cold chain logistics. [ABSTRACT FROM AUTHOR]