1. Who are the entrepreneurs that adopt sustainable tourism practices?
- Author
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Sardianou, E., Kostakis, I., Mitoula, R., Gkaragkani, V., Lalioti, E., and Theodoropoulou, E.
- Subjects
TOURISM ,BUSINESSPEOPLE ,SUSTAINABILITY ,ATTITUDE (Psychology) - Abstract
This study aims to profile the entrepreneurs who spend money on the adoption of sustainable actions in the tourism sector in Greece. The empirical analysis is based on the estimation of logistic and ordered logistic regression models. Results suggest that younger entrepreneurs are probably more likely to spend money to adopt eco-friendly actions. In general, highereducated entrepreneurs and owners of bigger tourism companies are also more likely to spend money to adopt sustainable practices. Important factors that positively affect tourism entrepreneurs' choice to spend on sustainability practices are their environmental awareness and past experience regarding the available eco-friendly activities. Finally, entrepreneurs' socioeconomic profile explains differences toward their beliefs about the contribution of their businesses to the degradation of natural environment. [ABSTRACT FROM AUTHOR]
- Published
- 2015