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Forests offer critical social, economic, and ecological benefits. As fifty‐five percent of Georgia's forests are family‐owned, management decisions of these forest landowners have a considerable impact on the state's environment and beyond. So far, little is known about what drives the conservation intentions of forest landowners and how these drivers vary by gender. However, several studies outside the field of forestry have theorized that place attachment predicts pro‐environmental views and behaviors. To test this theory, we surveyed 1,143 family forest landowners in Georgia. Our results show that male landowners report stronger attachments to their forest, except for continuing family legacies which is of greater importance for female landowners. Regression models show that all dimensions of place attachments (dependence, identity, satisfaction, and family legacy) are strong predictors for conservation intentions in males. In contrast, the level of education and only a few dimensions (satisfaction and, to a lesser extent, dependence) of place attachment predict conservation intentions in females. As gender demographics in forest landowners are shifting and environmental degradation is an increasingly pressing concern, this study provides important insights and offers directions for further research for policymakers, researchers, and extension agents. [ABSTRACT FROM AUTHOR]