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Start Over Descriptor "tofu industry" Region fullerton (calif.)
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1. Pulmuone's Goal: Make Tofu Sexy, Even Cool.

Author

Cruz, Sherri

Subjects
TOFU industry
Abstract

Reports on Fullerton, California-based Pulmuone USA Inc.'s attempt to improve the image of tofu in the country. Desire of Pulmuone to make tofu sexy, even cool; Plan of the company to change its name to something more people in Fullerton can easily pronounce; Biggest obstacle of tofu in the U.S.; Preseasoned products of Pulmuone, such as marinated and grilled tofu in flavors such as Santa Fe chili and lime.

Published
2003

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