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Cultured meat is a novel food technology that promises to produce meat in a more environmentally friendly and animal-friendly way. We conducted an internet survey in ten countries (Australia, China, England, France, Germany, Mexico, South Africa, Spain, Sweden and the US) with a total sample of 6128 participants. Results suggest that there are large cultural differences regarding the acceptance of cultured meat. French consumers were significantly less accepting of the idea than consumers in all other countries. Perceived naturalness of and disgust evoked by cultured meat were important factors in the acceptance of this novel food technology in all countries. Trust in the food industry, food neophobia and food disgust sensitivity indirectly and directly influenced the acceptance of cultured meat in almost all countries. In order to increase the acceptance of cultured meat, the similarity of cultured meat to traditional meat needs to be emphasized rather than the rather technical production process, which may evoke associations of unnaturalness and disgust. [ABSTRACT FROM AUTHOR]

Two survey studies, one conducted in Switzerland and the other in nine countries, suggest that food disgust sensitivity is a personality variable that influences the perception of food hazards. For a large Swiss sample (N = 2813), we found that participants having higher food disgust sensitivity perceived more risks compared with participants having lower disgust sensitivity. A longitudinal analysis further suggests that changes in the participants' disgust sensitivity result in changes in the perception of food hazards. A second survey was conducted in Australia, China, England, France, Mexico, South Africa, Spain, Sweden, and the US (N = 5511). In all countries except China, significant correlations between food disgust sensitivity and risk perception were observed. The results suggest that food disgust sensitivity may be an important factor for the acceptance of novel or existing agri-food technologies. [ABSTRACT FROM AUTHOR]

The cross-cultural testing of scales represents an important step in the scale validation process. The present study evaluated whether the eight-item short version of the recently developed Food Disgust Scale (FDS-short) is a reliable and valid tool for measuring food disgust sensitivity in ten countries: Australia, China, England, France, Germany, Mexico, South Africa, Spain, Sweden, and the USA. In an online survey, the participants (N = 6128) answered items from the FDS-short and other scales related to (food) disgust sensitivity so as to test the construct and criterion validity of the FDS-short. Confirmatory factor analysis of the one-factor structure of the FDS-short revealed an adequate to good model fit in all the countries except for China. Multiple group analysis to test measurement invariance showed the FDS-short to be metrically invariant in all the tested countries (except for China) relative to Australia. With regard to the construct validity, significant positive correlations were observed in all the countries between the FDS-short and pathogen disgust sensitivity, sexual disgust sensitivity, moral disgust sensitivity, germ aversion, and food neophobia. Criterion validity of the FDS-short in all the tested countries was confirmed by the positive correlations between it and having a sensitive stomach, experiencing gastrointestinal complaints after eating animal-based foods (except for France and Germany), and the perceived infection risk of food-borne diseases in one's country. The direction of the correlations indicated that for each country, those with higher FDS-short scores also scored higher on all the tested constructs than those with lower FDS-short scores. Taken together, the present results indicate that the FDS-short is a reliable and valid tool for assessing food disgust sensitivity across countries., (Copyright © 2019 The Authors. Published by Elsevier Ltd.. All rights reserved.)