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1. First- and Second-Level Agenda-Building and Agenda-Setting Effects: Exploring the Linkages Among Candidate News Releases, Media Coverage, and Public Opinion During the 2002 Florida Gubernatorial Election.

Author

Kiousis, Spiro, Mitrook, Michael, Xu Wu, and Seltzer, Trent

Subjects
AGENDA setting theory (Communication), MASS media & public opinion, PRESS releases, POLITICAL science, GUBERNATORIAL elections, POLITICAL campaigns
Abstract

This study explores the role of candidate news releases, media content, and public opinion in shaping the salience of political issues and candidate images during the 2002 Florida gubernatorial election. The study analyzed 77 news releases, 654 newspaper stories, and public opinion data from a statewide survey of 572 respondents. Significant correlations were found supporting both first- and second-level agenda building and agenda-setting effects. Theoretical and practical implications of the findings are discussed. [ABSTRACT FROM AUTHOR]

Published
2006
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