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According to experts, pasturing in Europe has been decreasing for many years. Today, a lot of different pieces of regulation in Germany and in Europe exist, affecting farmers when they bring their cows to pasture. Furthermore, there are social requirements for pasturing, which need to be considered. Factors like increasing relevance of animal welfare, environmental protection, and the recreational use of the environment and esthetics of landscape come into play. Therefore, scientific research and new solutions are needed. This paper aims to give an overview across selected pasture-related regulations affecting farmers in Germany and Europe. Furthermore, aspects which are not directly regulated by the government, but are expectations of society will be highlighted. Concluding from this, technological possibilities -already on market and in the pipeline of scientific research will be described. Results show that today several different attempts are made to improve pasturing. Most of these attempts focus on improvement of management tasks. Attempts also directly focus on technological improvements. It can be concluded that new tools for pasturing can increase productivity and simultaneously decrease management tasks. Nevertheless, pricing of these tools as well es the amount of bureaucracy will be the most crucial factors for their adaptation. [ABSTRACT FROM AUTHOR]