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Too many children in Europe are overweight. The unregulated marketing of unhealthy products target to children, and the installation of vending machines stocked with unhealthy snacks in public venues, are contributing factors. While innovative legislation on the regulation of the nutritional quality of food and beverages sold in vending machines in schools has become law in some European countries, it is not on the political agenda in others. However, an easy alternative solution could be to introduce a clause in all new tenders for vending machines, which states that the successful supplier must commit to ensuring that at least 50% of the products sold have a medium-to-small portion size, are low in saturated fat, salt, calories, and have no added sugar. This strategy, called "A vending machine for a friend", was developed at CNR of Rome, and with the support of the SIPREC, the LHA and the EHN, and with the alliance with teachers and students, is being rolled out in some Italian and Lithuanian high schools. Creating a healthy nutritional environment with the aim of encouraging healthier choices, is a real possibility.