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The paper briefly outlines the history of Chinese educational migration to the West and discusses some of the policies and socioeconomic trends that have made China the largest source of international students today. It then presents findings from studies of Chinese students' experiences in Europe, which indicate that personal development and time for reflection is becoming part of what some middle class students and their parents expect from the study abroad experience. This opens new possibilities for European universities in the fields of humanities and social sciences. At the same time we will probably see a growing demand for study abroad programmes that offer training for social service sector professionals, a field where China has a perceived need for developing new attitudes and skills. [ABSTRACT FROM AUTHOR]