1. Kişilik Tiplerinin Banka Hizmet Kalitesi Algısı Üzerindeki Etkisi.
- Author
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AKBAŞ TUNA, Ayşen, CAN, İlknur, and DOĞAN, İrfan
- Subjects
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QUALITY of service , *CONFIRMATORY factor analysis , *CUSTOMER satisfaction , *PERSONALITY , *BANK customers , *CUSTOMER loyalty - Abstract
Since the banking sector is a sector in which there is intense competition in the field of service, customer loyalty, winning new customers and price in our country, the researches about service quality gain importance. The personality types of the customers can be decisive in both their purchasing decisions and their evaluations regarding the goods or services they receive. This may affect people's approach to quality of service and the components of quality. Banks, like businesses, are committed to customer satisfaction and loyalty by carrying out activities within the scope of customer satisfaction. The aim of this study is to determine the personality characteristics of bank customers that affect the perception of the service quality of banks. The sample of the study consists of 404 bank customers in Erzurum. In the study, Quality of Service Scale and Five Factor Personality Scales were used as measurement instruments. Confirmatory factor analysis, correlation and hierarchical regression analyzes were performed. As a result of the analyzes, some personality traits had an effect on the perception of service quality. However, there was no common personality trait that had an impact on all service quality factors. A remarkable finding is that the extrovert personality trait has no effect on any aspect of service quality. [ABSTRACT FROM AUTHOR]
- Published
- 2020