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Publishing data on individual schools is becoming a common practice in more and more countries. Based on an extensive study of literature and interviews with experts in England, Scotland, The Netherlands, and France, this article reveals that publishing individual school data is not only a contested but also a very complex affair. Different stakeholders may benefit from the availability of individual (comparative) school data under the condition that some prerequisites are met. The publication system must prevent unintended effects from occurring. Additionally, criticisms on existing publication systems should be taken into account. Providing informative, correct, and comparative information is primordial. Value added measurements are explored as a promising approach. [ABSTRACT FROM AUTHOR]