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The article profiles Vincenzo Borghini and his interest in the imprese genre in England. It is said that composing and interpreting the imprese genre require an acquaintance with the broad range of texts from which imagery and an understanding of the patron's circumstances and ambitions are derived. Borghini devised an impresa in celebrating Bernardo Giunti's new-found aspirations in which image was that of a snake, gleaming with its new skin and having shed its old one between rocks and accompanied by the motto NOVUS EXORIOR. Discussions about the imprese genre are also presented.