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Numerous critical analyses have already established the profoundly gendered nature of normative body ‘ideals’ and weight-management practices in Western cultures. Such studies have, amongst other things, elucidated how body dissatisfaction, ‘dieting’ and other weight-loss practices are discursively constituted as both feminised and feminising. Critiquing the over-determined normativity of thinness as a key index of femininity, these analyses have also highlighted how fatness, as abjected flesh, is equated with the feminine and how, in the context of an alleged ‘obesity crisis’, ‘fat’ men, as well as women and children, risk stigmatisation. An emergent research literature now explores men’s engagement with body ‘ideals’, weight management and ‘body projects’ more generally. This article builds on that work, exploring the negotiation of embodied masculinities in the weight-related talk of men who risked being labelled ‘overweight’ or ‘obese’. Drawing on interviews (N = 37), the study illustrates how ‘big’ men attempted to shield their threatened masculine identities by contrasting their own bodily bigness, corporeal concerns and embodied practices with those of women and girls. Also attentive to sexualities, ethnicity and class, this article illustrates the context-specific, intersectional and contested nature of embodied masculinities and body projects in these ‘epidemic’ times. [ABSTRACT FROM PUBLISHER]

ABSTRACT Dominant discourses represent body weight as a consequence of lifestyle, equating 'fatness' with 'disease' and 'thinness' with 'health'. Consequently, fat subjects become framed as lazy and not willing to follow a 'healthy' lifestyle. In neoliberal societies, where 'the autonomous, self-regulating individual' is highly valued, the previous construction of fat subjects appears particularly damning. In this study, we explore how women who self-identify as 'large' negotiate their body weight, health and neoliberal credentials. To this end, interviews were conducted with 18 women, and the transcripts were analysed using discourse analysis. The constructions of health and well-being articulated by the women were much broader and more complex than those reproduced in dominant neoliberalised discourses of health and body weight. Although most participants positioned themselves as healthy and health literate, prevailing constructions of 'fat is unhealthy' were also reproduced, and participants often struggled with the conflicting subject positions of the healthy and health-conscious 'good neoliberal citizen' and the fat 'failed' individual risking ill-health. Drawing on our analysis, we assert that, regardless of who is right in debates about the putative health implication of fat, the current reductionist approach to health and the global 'war on obesity' are problematic and potentially harmful. Copyright © 2011 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]