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Over the last two decades, the share of CEE country exports in world goods exports more than doubled, despite the appreciation of real effective exchange rates. This article sets out to establish which factors advanced CEECs export performance. It shows that CEE countries' exports have been supported by improved technological competitiveness, especially innovative outputs (patents). Exports have also been lifted by improvements in the quality of institutions, in particular overall regulatory quality. The article concludes that further gains in non-price competitiveness should be considered to be vital for the region to compete successfully in international markets in the long run. [ABSTRACT FROM AUTHOR]