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This study investigates the ecotourism policies in three East Asian countries—China, the Republic of Korea, and Japan. All three countries have recently issued their ecotourism policies and are in the initial stages of ecotourism policy development. This study explored the challenges and opportunities presented in each country's ecotourism policy as well as the areas that need to be further improved in order to strengthen its effects on ecotourism management. Implications to China's ecotourism are made based on comparisons of policy implementations in these three countries such as enhancing education and promotion of appropriate ecotourism, viewing ecotourism development as a scientific and systematic process, coordinating multiple governmental organizations that are involved in ecotourism, placing more emphasis on the preservation of natural environment, and establishing an operational description of a financial plan that will support the most needed areas for developing ecotourism. 本文研究中国、南韩和日本三个东南亚国家的生态旅游政策。这三个国家近期不约而同有新的生态旅游政策出台，其生态旅游政策同时也在发展初期。本文分别探讨这三个国家就生态旅游政策方面所面对的挑战和机遇，以及讨论政策有待改进的地方以加强对生态旅游的管理。通过比较三国的政策执行，得出对中国生态旅游的启示。本文比较的政策包括加强教育和推广合适的生态旅游、视生态旅游发展为科学、有系统的过程、协调多个涉及生态旅游的政府机关、更重视自然环境保护，及建立财政计划的操作规程，作为对发展生态旅游所需条件的支援。 [ABSTRACT FROM AUTHOR]