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Recent penetration of mobile technologies and its services in East Africa has provided a new platform for institutions to widen access to education through mobile learning. Mobile technologies provide learners with flexibility and ubiquity to learn anytime and anywhere via wireless Internet. However, far too little research has been conducted to investigate factors that contribute towards students' adoption and use of mobile learning in East Africa. We applied the Unified Theory of Acceptance and Use of Technology (UTAUT) model to investigate students' behavioural intention to adopt and use mobile learning in higher education in East Africa. A sample of 823 students selected from five higher learning institutions was collected and tested against the research model using regression analysis. The results showed that, four factors: performance expectancy, effort expectancy, social influence, and facilitating conditions had significant positive effects on students' mobile learning acceptance with performance expectancy being the strongest predictor. These findings will enable those who are involved in the implementation of mobile learning to develop mobile services that are relevant and acceptable to learners in higher education in East Africa. [ABSTRACT FROM AUTHOR]