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The article focuses on Dubai, United Arab Emirates, which is of the meeting destinations in the Middle East. Vanessa Waldow, Melia Dubai hotel's sales and marketing director, the country has added potential from emerging economies such as India and China. Jerad Bachar, Dubai Convention Bureau's director, adds that Dubai's primary selling points as a meetings, incentives, conferencing, and exhibitions (MICE) destination are its wealth of venues, transportation network, and accessibility.