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At a time when many public park and recreational programs are required by local governments to be financially self-sustaining, it is critical for planners to design a new development with the end-user in mind. Feasibility studies often either do not examine user preferences or use Likert-type surveys to investigate features in isolation without evaluating trade-offs from financial and finite space limitations. This study used stated preference choice method (SPCM) to inform the initial design of an off-road vehicle (ORV) park. The park was developed near Detroit, Michigan, a metropolitan area with many registered ORVs, but few places to legally use them. The SPCM examined trade-offs among desired features and helped planners ensure publicly funded investments resulted in a successful park. Researchers mailed a survey with choice sets to 3935 registered ORV users and 2083 completed surveys were retuned (53%). Additional survey items also allowed researchers to create preference models for specific segments of users (i.e., serious ORV enthusiasts/casual users; residents/visitors; or users of different ORV types). The findings informed the design of the park by revealing preferences for segments, allowing planners to design the park for specific markets. The park's initial success suggests a study in the design stage of development offers utility, though park managers have noticed unanticipated user segments that influence preferences for park features. The findings based on segments also suggest planners should be cautious when designing to an average user. Implications of this study are helpful to planners of any capital-intensive land-use project, especially in the public sector. [ABSTRACT FROM AUTHOR]