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Background: In 2005, the Government of Senegal embarked on a campaign to eliminate a Glossina palpalis gambiensis population from the Niayes area (∼1000 km2) under the umbrella of the Pan African Tsetse and Trypanosomosis Eradication Campaign (PATTEC). The project was considered an ecologically sound approach to intensify cattle production. The elimination strategy includes a suppression phase using insecticide impregnated targets and cattle, and an elimination phase using the sterile insect technique, necessary to eliminate tsetse in this area. Methodology/Principal Findings: Three main cattle farming systems were identified: a traditional system using trypanotolerant cattle and two "improved" systems using more productive cattle breeds focusing on milk and meat production. In improved farming systems herd size was 45% lower and annual cattle sales were €250 (s.d. 513) per head as compared to €74 (s.d. 38) per head in traditional farming systems (p<10−3). Tsetse distribution significantly impacted the occurrence of these farming systems (p = 0.001), with 34% (s.d. 4%) and 6% (s.d. 4%) of improved systems in the tsetse-free and tsetse-infested areas, respectively. We calculated the potential increases of cattle sales as a result of tsetse elimination considering two scenarios, i.e. a conservative scenario with a 2% annual replacement rate from traditional to improved systems after elimination, and a more realistic scenario with an increased replacement rate of 10% five years after elimination. The final annual increase of cattle sales was estimated at ∼€2800/km2 for a total cost of the elimination campaign reaching ∼€6400/km2. Conclusion/Significance: Despite its high cost, the benefit-cost analysis indicated that the project was highly cost-effective, with Internal Rates of Return (IRR) of 9.8% and 19.1% and payback periods of 18 and 13 years for the two scenarios, respectively. In addition to an increase in farmers' income, the benefits of tsetse elimination include a reduction of grazing pressure on the ecosystems. Author Summary: In 2005, the Government of Senegal embarked on a campaign to eliminate a tsetse population from the Niayes area (∼1000 km2) around Dakar in order to intensify cattle production. Three main cattle farming systems are present in this area: a traditional system using trypanotolerant cattle and two "improved" systems using more productive trypano-sensitive cattle breeds. Whereas the size of the herds in improved cattle farming systems is more than twice lower than in a traditional system, the annual sales per head are threefold higher. Improved systems are more than fivefold less frequent in the tsetse infested sites than in the surrounding ones, showing that the risk posed by trypanosomosis is a major constraint to the intensification and innovation processes. Based on two scenarios of shift from traditional to improved systems after tsetse elimination, the benefit-cost analysis shows that, despite its relatively high cost, the project is highly cost-effective and will allow a reduction of grazing pressure on the ecosystems. [ABSTRACT FROM AUTHOR]