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Over time, several relationships have been defined between electricity consumption and a region's social and economic variables, with income as the main factor. This paper uses multiple correspondence analysis to identify the categories of dwellings and, from a graphical point of view (positioning maps), the effects of the different characteristics that influence the electricity consumption of households in rural areas of Cundinamarca, Colombia. In this analysis, the consumption of residential users responded mainly to what they can afford or acquire based on their income, consumption habits, and the characteristics of the technology. Furthermore, this study highlights the implications of these findings for policymakers and energy providers, providing valuable insights for developing targeted strategies to promote energy efficiency and sustainability in rural areas. This research contributes to a deeper understanding of the dynamics of electricity consumption and highlights the importance of tailoring energy-related interventions to the specific socio-economic context of rural communities, in this case in Cundinamarca. [ABSTRACT FROM AUTHOR]