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Over the past two decades, Cuba has become a recognized global leader in sustainable agriculture. This paper explores how this process of agricultural transition has taken place, and argues that it has largely been led by research institutes, non-state organizations and the Cuban government, which have all contributed to the institutionalization of agroecology in both policy and practice. This process has been highly effective in terms of the numbers of people using agroecological techniques. However, although these techniques have been widely adopted by farmers across the country, this paper suggests that many still perceive maximizing production to be a higher priority than maintaining a commitment to agroecological ideals. For these farmers, agroecological farming is viewed primarily as a pragmatic decision rather than an ideological or moral one, and they may thus be susceptible to shifting back to conventional production if this option became politically and economically feasible [ABSTRACT FROM AUTHOR]