1. Relevance of the Mass Media in Prevention, Education and Contextual Management of COVID-19
- Author
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Reynosa Navarro, Enaidy, Guerra-Ayala, Margit Julia, Casimiro-Urcos, Walther Hernán, Vélez-Jiménez, Dolores, Casimiro-Urcos, Nora Consuelo, Salazar-Montoya, Erick Oswaldo, Casimiro-Urcos, Javier Francisco, and Callejas Torres, Juan Carlos
- Abstract
The purpose of this research was to determine the relevance of the media in the prevention, education and contextual management of COVID-19. Methodology: descriptive non-experimental transectional research. An international survey validated by experts was applied, surveying 1082 people during a month. The countries with the highest participation were Peru, Colombia, Mexico, the United States and Russia. The data was processed using SPSS version 25. 64.7% of the respondents affirmed that the means were decisive in preventing the pandemic; 59.1% recognized the importance of the media for awareness and prevention of the pandemic, and 64% valued the importance of the media for the contextual management of the pandemic; demonstrating a significant relationship between the variables. Contributions: the need for strategic, prudent, ethical and socially responsible communication that benefits citizens in a pandemic situation is highlighted.
- Published
- 2021