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The purpose of this work is to reconstruct the administrative management of the owners (shopkeepers) of MSMEs (neighborhood shops), in the sector of the retail market in Colombia. A qualitative methodology based on participatory action research was used in three phases: diagnosis; selection of data collection techniques and fieldwork. It was revealed that "retail shops" need to employ value chain development strategies. These generate favorable supplier-grocer agreements to acquire products and services at better prices. This is how they benefit the business towards sustained and uninterrupted growth. Likewise, the final consumer. [ABSTRACT FROM AUTHOR]

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