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As the digital economy develops rapidly and the network information technology advances, new development models represented by the network economy have emerged, which have a crucial impact on green economic growth. However, the relevant previous studies lacked the role of analyzing the direct and indirect effects of internet development on green economic growth at the prefecture-level city level. For this purpose, this paper aims to examine the intrinsic mechanism of the impact of internet development on green economic growth and provide empirical support for cities and regions in China to increase internet construction. Furthermore, the mixed model (EBM), which includes both radial and non-radial distance functions, is applied to calculate the green economic growth index. Fixed effect model and mediation effect model are also employed to test influence mechanisms of the internet development on green economic growth using panel data of 269 prefecture-level cities in China from 2004 to 2019. The statistical results reveal that internet development has contributed significantly to green economic growth. When the internet development level increases by 1 unit, the green economic growth level increases by an average of 5.0372 units. However, regional heterogeneity is evident between internet development and green economic growth, that is, the promoting effect of internet development on green economic growth is gradually enhanced from the eastern region to the western region. We also find that internet development guides industrial structure upgrading improves environmental quality and accelerates enterprise innovation, which indirectly contributes to green economic growth. And internet development mainly achieves green economic growth through enterprise innovation. Based on the above findings, we concluded that policymakers should not only strengthen the guiding role of social actors to promote the stable development of the internet industry, but also foster the construction of the three models of "internet+industry integration," "internet+environmental governance," and "internet+enterprise innovation" to promote green economic growth., (© 2021. The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.)