Search

Your search keyword '"Bulik, Beth Snyder"' showing total 1 results
Start Over Author "Bulik, Beth Snyder" Region cincinnati (ohio)
1 results on '"Bulik, Beth Snyder"'

1. Procter & Gamble's Great Web Experiment.

Author

Bulik, Beth Snyder

Subjects
STRATEGIC planning, CONSUMER goods
Abstract

Focuses on Internet strategy of Cincinnati, Ohio-based consumer goods firm, Procter & Gamble. Establishment of dozens of Websites; Emphasis on mining data; Encouragement of brand managers to build brands on the Web through the sites.

Published
2000

Catalog

Books, media, physical & digital resources
See catalog results