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As multinational corporations engage in technology adoption internationally, it is becoming increasingly important for managers to pursue a process that will ultimately lead to the adoption and effective use of new technology in divergent markets. In this study, the authors explore a technology adoption model (TAM) that is appropriate for the context of China. Employing a sample of 506 Chinese business professionals, they develop and test a modified TAM within the Chinese business culture. The results indicate that the modified TAM works well. The authors discuss implications for international marketing academics and practitioners. [ABSTRACT FROM AUTHOR]

Purpose: Online knowledge communities make great contributions to global knowledge sharing and innovation. Resource tagging approaches have been widely adopted in such communities to describe, annotate and organize knowledge resources mainly through users' participation. However, it is unclear what causes the adoption of a particular resource tagging approach. The purpose of this paper is to identify factors that drive users to use a hybrid social tagging approach. Design/methodology/approach: Technology acceptance model and social cognitive theory are adopted to support an integrated model proposed in this paper. Zhihu, one of the most popular online knowledge communities in China, is taken as the survey context. A survey was conducted with a questionnaire and collected data were analyzed through structural equation model. Findings: A new hybrid social resource tagging approach was refined and described. The empirical results revealed that self-efficacy, perceived usefulness (PU) and perceived ease of use exert positive effect on users' attitude. Moreover, social influence, PU and attitude impact significantly on users' intention to use a hybrid social resource tagging approach. Originality/value: Theoretically, this study enriches the type of resource tagging approaches and recognizes factors influencing user adoption to use it. Regarding the practical parts, the results provide online information system providers and designers with referential strategies to improve the performance of the current tagging approaches and promote them. [ABSTRACT FROM AUTHOR]

Liking behavior in social media is growing in popularity. Yet there has been a lack of research and understanding of the factors that motivate users to click “like” in social media. In this study, based on the uses and gratifications theory, a research model is developed to examine what factors affecting users' liking behavior in WeChat. And gender is considered as the moderating factor in the model. Using 215 valid data from the WeChat users in China, the model is empirically assessed by PLS-SEM. Results show that three types of gratifications positively affect WeChat users' liking behavior: hedonic gratification (enjoyment), social gratification (social support) and utilitarian gratification (information seeking). In particular, enjoyment plays the most important role in determining the liking behavior, followed by social support and information seeking. In addition, gender acts as the moderator on the relationship between each gratification and liking behavior. [ABSTRACT FROM AUTHOR]

Objective: Clinical decision support systems (CDSSs) have been increasingly introduced to health care settings; however, their adoption is far from ideal. Guided by the FITT framework, this study aims to explore barriers and facilitators to the implementation of a CDSS from the perspective of nurses.Methods: A qualitative study with 200 h of participatory observation and 21 semi structured interviews was conducted from February to August 2021 in four medical-surgical wards in a 2000-bed tertiary hospital in Shanghai, China. The field notes were typed and the audio-recorded interviews were transcribed to texts verbatim and were coded with a four-step approach. We used the FITT framework to interpret our findings based on the technology, individual and task attributes and the fit between them.Results: A total of twelve categories were identified, which were integrated into two themes: barriers and facilitators to system implementation. All categories but one can be mapped to the three attributes of the FITT framework: technology, individual and task. We assumed that management has a vital role to play in the following areas: addressing user resistance, improving system usability, setting standards on practice and, finally, building connectivity between nurses and the technical staff to improve the fit between the technology, individual and task attribute and thus promote system implementation.Conclusion: Barriers and facilitators to CDSS implementation include system-related, user-related and organizational factors which can largely be fit into the FITT framework. There is potential to extend the FITT framework to represent management intervention on inter-disciplinary collaboration. Future empirical studies on facilitating strategies from the management to improve user experience and willingness of CDSS adoption are needed. [ABSTRACT FROM AUTHOR]

The wide broadband of third generation (3G) mobile communication technologies enables advanced mobile data services such as mobile TV. However, users’ adoption intention of mobile TV may decrease with their poor experience caused by the lack of usability, such as small screens and slow response. Drawing upon the flow theory, this research examined mobile TV user adoption. The results indicated that perceived ease of use, access speed and content quality have significant effects on the flow experience, which involves three dimensions: perceived enjoyment, perceived control and attention focus. In turn, flow experience affects perceived usefulness and usage intention. Thus, service providers need to present an engaging experience to users in order to facilitate their adoption and usage of mobile TV. [ABSTRACT FROM PUBLISHER]