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Reconstructive memory effects, operationalized as judgment errors and imagination inflation, are examined in this experiment. Participants from the United States and Hong Kong were shown ads containing either false or true (control) information about a typical childhood experience at a theme park. Message processing environment (systematic versus heuristic) was also manipulated. Results indicated that participants who were in the false ad condition were more likely to make judgment errors about their past experiences, suggesting that the false information had modified and become part of their memories for these past experiences. Heuristic processing also increased the occurrence of reconstructive memory effects. The effects of the false information held even after controlling for the strength of participants' prior memories and their familiarity with the false information cues. No country-of-origin differences were observed. However, additional analyses showed that high ad involvement and sex (men) were also associated with reconstructive memory effects. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]