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In this paper the author wish to explore the possibilities of using video in ethnographic research, and of video and other image-based media as a format for the presentation of research findings. The author shares some ideas that emerged during and after fieldwork in China in 1995, in which video played a central role. Video is an extremely efficient mode of recording and presenting research, and now that the technology is no longer as bulky and cumbersome as it used to be, it is likely to be taken up by more and more social science researchers.