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This article applies interality as a hermeneutic to a reassessment of Chinese rhetorical practice influenced by Guiguzi, China's earliest treatise on the art of persuasion. Continuing controversy in Western studies and translations surrounds both Chinese rhetoric and the rhetorical value of Guiguzi. Using an ancient model for persuasion allegedly exemplifying the rhetorical principles in Guiguzi, this study proposes that Guigucian rhetoric requires critics to revise their understanding of relational rationality in several interalial interactions: among rhetorical contexts, as manifest in non-linear but nonetheless interrelated components of discourse, as reflected in an explicit awareness of change and space, and as an emphasis on human relationships in Master Guigu's forms of logic and teaching of persuasion. [ABSTRACT FROM AUTHOR]