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A statistical model comparing national and cultural differences in luxury consumption tendencies is presented in this paper. The objective is to investigate the factors influencing luxury consumption tendency, such as social influence, conspicuous consumption, and brand image, and their impact on consumer purchasing behavior and life satisfaction. Specifically, the Tend and Befriend Theory, the Compensatory Control Theory, and the Technology Acceptance Model are utilized to analyze the model. The quantitative analysis is based on cross sectional data with 401 valid questionnaires from Portugal and 369 from China. Comparative analysis is conducted to evaluate attitudes toward luxury consumption tendencies in both Chinese and Portuguese samples. The results indicate that social influence, conspicuous consumption, and brand image have a positive effect on luxury consumption tendencies. Moreover, luxury consumption tendencies are positively correlated with life satisfaction, the urge to buy, and luxury spending. Differences between Portuguese and Chinese consumers are observed, attributed to cultural variations. This study enhances our understanding of consumer behavior in luxury markets by elucidating influential relationships that impact consumer decision-making and life satisfaction, while also highlighting cultural influences. [ABSTRACT FROM AUTHOR]

This article aims to examine the influence of green strategic alliances (GSA) on both green radical and incremental innovation through the effects of green supply chain integration (GSCI). A theoretical model was proposed and evaluated using structural equation modeling. A 37‐item questionnaire was created to assess the proposed relationships, and a total of 303 valid responses were obtained from a sample of industrial and service companies in China. The findings indicate that GSA have a positive impact on GSCI, and thus, on both green radical and green incremental innovation. This study also explores the role of strategic alliances in corporate green innovation, and how members of alliances can benefit from superior green innovation through shared value creation. The authors innovatively adopt the frameworks of value creation and stakeholder theory to explain how supply chain (knowledge, technology, and processes) can aid firms in achieving green radical and incremental innovation. [ABSTRACT FROM AUTHOR]