Search

Dell Computer Corp. has done away with its interns for this year's holiday-season TV ads, aiming directly at its competitors with humorous spots that paint the retail-buying process as stressful and costly. One of two commercials that broke last week via Omnicom Group Inc.'s DDB in Chicago, Illinois features a 30-ish guy doing odd jobs like selling lemonade, mowing lawns and babysitting to save up for an MP3 player. Dell spent about $80 million on ads in November and December 2002. Dell hired a group of interns brainstorming on how to make Dell's offerings better. Claire Bennett, director of marketing communications for Dell's consumer group, said the campaign was planned for the first quarter, but Dell was so happy with it, the launch date was moved up.

The article examines the topics that were discussed at the Promotion Marketing Association's annual gathering that was held from March 21-22, 2007, in Chicago, Illinois. The article reports that one of the main focuses of the gathering was how marketers can adapt to the emergence of user generated media, and the major role consumers are playing in the advertising industry.

Details the plan of Yahoo! to make a foray into retail with a dedicated area at Marshall Field's flagship store in Chicago, Illinois. Discussion on the lounge at the store to be hosted by Yahoo!; Statement from Angela Screbant Crenshaw, senior licensing manager at Yahoo!; Information on the featured products.