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Focuses on John Muszynski, executive vice president and chief broadcast investment officer for Chicago, Illinois-based Starcom Worldwide. Citation as a 1999 Media All-Star for national television and cable planning; Educational background; Approach to negotiating for advertising time in television and cable; Work experience in the media sector.

With all the programming choices TV viewers have today, there is not much on the air that can be considered 'appointment' television. That's why an advertising campaign for Archipelago, the Chicago, Illinois-based electronic stock-trading network, was so unique. Instead of airing traditional 30-second spots, Fallon Minneapolis created and produced a TV program that would air in one-minute increments every morning at 7: 59 a.m., one minute before the opening of the Archipelago exchange. Since Archipelago is a virtual exchange, there is no location where an opening bell can signal the start of the exchange's business day. The campaign, which aired on CNBC, reinvented television advertising by turning advertisements into appointment TV.

Reports on the success of the 1998 Bozo Ball charity fundraiser of the WGN television station held in Chicago, Illinois. Total amount of net proceeds raised; Highlights of the event.