Search

Copyright of IEE: Industrie, Engineering, Effizienz is the property of Dokumentations- und Informationszentrum (DIZ) Munchen GmbH and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article discusses the importance of building local relationships for cannabis businesses in Canada, emphasizing how community engagement can improve public perception, reduce stigma, and combat the illicit market. Topics include the significance of community involvement in the cannabis industry, practical steps for engaging with local leaders and the public, and the potential economic benefits that can result from building these relationships.

The article discusses the advantages of loyalty programs for food service operators in Canada. It relates that the program was developed to deliver value to operators in a way that distinguishes them from price-based promotions. Loyalty cards are also used to boost employee retention because they serve as non-cash incentives that creates a positive memory associated with employers. With the use of loyalty cards, many businesses are experiencing 5% growth and influx of new customers.

Focuses on corporate banking in Canada. View that banks outperformed most other nations' due to their disciplined management and transparency; Discussion of how Canada's corporate bankers can further build the industry with products and services for mid-size and small-company customers; Finding of the Boston Consulting Group global study that competitors destroyed rather than created value in 2002; The three key levers to improved profitability, including a focused business strategy for lending money; The segment-specific approach to differentiating between core and non-core clients; The importance of the sales culture and support for relationship managers in corporate banking; Achieving high growth rates by marketing standardized products and solutions for mid- and small-cap clients; The importance of developing employees and compensation schemes to reward top performers.

The article talks about the expansion plans of the company Iberostar Hotels and Resorts. It is mentioned that the Iberostar is determined to make a bigger mark in Canada and Canadian travel agents and tour operators. The article adds that the company will soon expand its StarAgents reward program and how travel agents are a key distribution channel for the company.

The article offers suggestions for marketers regarding effective loyalty programs in Canada. The author informs about the role of social media, mobile and getting member input. Executive Brenda Higuchi, informs about the need for creating social communities to share their comments on the loyalty program. According to Bob Macdonald, president of Maritz Canada, loyalty is about the various ways brands can connect with consumers to keep them reacting and engaging.

This article discusses direct mail marketing campaigns designed by companies including Molson Canada and Hanesbrands Inc. The design of a campaign that used a fictional organization to promote the serving of Molson brand Rickards is described. The use of direct mail to establish a relationship with women by the undergarment manufacturers hanesbrands for their brand Wonderbra is also described.

The article relates the strategy that Grand & Toy Ltd. opted in reinventing its unprofitable business condition in Canada. As noted, the company has used the strategy called Blue Ocean which cuts traditional retail business for serving a new segment in the market and converted into business centers its existing stores. In doing so, the company has learned the benefits of re-evaluation, reinvention, and customer relation in moving the business forward.

The article reports on the launching of the VIP recognition program of Luxe Worldwide Hotels in the hospitality industry in Canada in 2009. In celebration of Luxe's 10th anniversary, the hotel unveils its customer loyalty program that will be rolled out in three phases. Particularly,the program offers frequent guests a VIP Recognition Card that will give them several privileges including early check-in and late check-out, room upgrades, a special gift amenity and entry into exclusive promotions.

The article focuses on the possible changes of AMD after its purchased of ATI Technologies Inc. of Canada. It is said that after the deal, AMD will continue selling its CPU's with additional videocards and chipset's and is being committed to continue its support to ATI's customers. Its official reason on the purchased of ATI is to kick off start its chipset division. The author fears that it will cede the high end market and will settle to the low end of the market.

The article looks into the widespread use of discount cards in Canada. The author contended that discount cards and other loyalty programs collect information on the shopping habits of consumers. The author talks about his impression on the proliferation of discount cards. The collection of personal information is tantamount to invasion of one's privacy.

Opinion. Comments on relationship marketing in Canada. What relationship marketing provides; Indication that insurance companies sell insurance policies through direct marketing; Details on relationship marketing.

The article presents a profile of Samsung Electronics Canada Inc., which positions itself as a lifestyle brand. It provides an overview of the company, its social media-based positioning and marketing challenges, and the transformation of its brand marketing. It highlights the company's cross-category marketing initiatives across different platforms to create brand awareness and preference while connecting with consumers through the social media.

The article presents a profile of Canadian sporting goods retailer Sport Chek. It provides an overview of the company and the success of its marketing initiative with an emphasis on the digital content and the transformation of its product-focused advertising into a more powerful branding. It highlights the company's efforts to understand the consumer and the purpose of the brand on their lives to promote emotional connection, loyalty, and brand affinity.

The article focuses on Quebec marketers who highlight the issue of nationality in their campaigns. The word "nation" inevitably leads to a constitutional minefield in Canada when it refers to the "Quebec nation." Even the city of Montreal is now grappling with a similar ethnically charged issue. It has been viewed that emotions and deeply held values can at times be leveraged by brands to strengthen a bond with consumers.

The article focuses on the medium-duty van body program of Kenworth Truck Co. for its costumers in the U.S. and Canada. The program provides costumers a one-stop shopping at participating dealerships of the firm. In particular, an offer of dry van bodies in five lengths and options from two manufacturers , Supreme and Morgan, will be granted to costumers who will purchase the firm's T300 Class 6 and Class 7 models. This program can also be availed through PACCAR financial and leasing programs.

This section presents information on the findings of a public opinion poll on the increase in loyalty programs in Canada.

This article presents one marketer's advice to agencies on how to earn his respect. Carve out an area where you have a core competency, and be obsessed about nothing else. If yon are a PR firm, excel as PR geniuses, don't try to be a great ad agency as well. If the marketing community in Canada, truly wants to become world leaders in advertising and relationship marketing, we, as marketer and agency partners, need to align to some common goals and stand up for what we believe. There seems to be a divide between marketers who are driven by Bay Street to deliver short-term results, and advertising agencies that are pointing the finger-of-bad-ads blame back at their clients saying they can't get great marketing from short-term goals.

Discusses the relationship marketing nightmare faced by Vancouver, British Columbia in its bid to host the 2010 Winter Olympic Games. Budget allotted by the Vancouver Whistler 2010 Bid Corp. for its campaign to host the 2010 games; Impact of the scandal surrounding the 2002 Winter Games in Salt Lake City, Utah; Countries expected to compete with Vancouver for the 2010 games.