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The article presents information about the political places in which the Prime Minister behaved as a news source in Canada. Scrum is stated to be a distinctive Canadian location for political newsgathering before the age of television. In the days before television, the political places in which the Prime Minister behaved as a news source were compatible with the needs and facilities of mass media. The focus of publicity was fixed as well as static. Locations which are controlled by the Prime Minister himself are stated to give most opportunities for the Prime Minister for control. With the advent of television, it was feared that being loosened from his parliamentary publicity base, the Prime Minister would be involved in a process of negotiation with the media for control.

The author reflects on the studies conducted in Canada for media's way of delivering stories. He said that media naturally favors bad news from good news because they possess novelty. He argues that media do strange things as people's minds are usually manipulative and are innate to storytelling and that they possess numerous characteristics that makes them create stories out of money. The author suggests that media should stop and think from their irrational doings.