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The article presents statistical information related to Canadian marketing media. Details are provided on TV revenue, the radio revenue, specialty TV channels, and consumer magazines.

Presents information on the advertising campaigns of several advertisers in Canada. Pepsi-Cola Canada Ltd.; Irving Oil Ltd.; Bank of Montreal.

Provides information on several advertising agencies in Canada. Ammirati Puris Lintas; BBDO Canada; Brown Communications Group; Communique Group; Bryant Fulton & Shee.

Reports on the positive impact of Canada's booming economy on the country's advertising business. Rejuvenation of the clients' confidence on advertisers; Shortage in advertising talents; Pressures in inventory.

The article presents information on an advertising research carried out by out-of-home advertising agencies in Canada, which aims at providing information regarding potential viewers of advertisemsnts to advertisers. Mary Falbo, vice-president of business development for Pattison Outdoor Advertising, says curiosity was the impetus for the research. The study used drivers and passenger in two Canadian cities, who were asked, to drive a route that passed by a variety of outdoor advertisements.

This article reports that BBM Canada and Nielsen Media Research Inc. are planning to launch a new joint service on August 28, 2006, that will provide single source overnight and weekly TV data. However, the joint service will not be the single measurement system in the country. Both BBM and Nielsen will provide their own audience research services.

The article asserts that Canada's consumer magazine industry is upsurging with increased advertiser spending and a spate of new launches of magazines even in the present digital age. A recent survey reveals that the number of advertisement pages grew 58% between 1996 and 2004, while new data indicates that advertising revenue in 2005 was $665 million-up 2.8% from $647 million in 2004. Over the last five years, magazine advertisement revenue has grown at more than twice the rate of other major media, an expansion supported by page growth rather than inflation.

The article focuses on issues related to online newspapers in Canada. The online readership of Canada's newspapers continues to grow, and the trick, say most observers, is finding a way to make money from content that dailies and community papers now usually post on their Web sites for free. What's causing the growth of online newspaper readership varies, but changing media consumption habits is central to the expansion, says Tomer Strolight, president of Torstar Digital. All this change has implications for advertisers, of course, but the probable consequences of that change are difficult to pin down.

This article reports on the popularity of radio broadcasting in Canada. John Parikhal, president of Joint Communications in Westport, Connecticut, a Canadian and a high-profile radio consultant on both sides of the border, isn't surprised by the popularity. Video games, Parikhal maintains, are the most significant factor in young people's shift away from radio, even greater than MP3 players, iPods, listening or file sharing on the Internet, or CDs burned on a home computer. Whether that's the case can be argued ad infinitum, but his assertion — and that of other industry observers — that the rush of new technology has put radio in the shade when it comes to the 24 and under crowd seems hard to refute.

The article focuses on the Canadian out-of-home industry. An informal survey of buyers and sellers of outdoor advertising suggests the medium is stable, buoyant even, and will likely remain that way for the next year or two at least. Traditional vehicles such as billboards and posters remain popular, while newer products like video boards, banks of TV monitors and the latest kinds of freestanding street furniture are encouraging growth. According to the most recent figures from the Television Bureau of Canada, Canadian outdoor ad revenues reached an all-time high of $303 million in 2004.

The article presents information about certificate winners at the Media Innovation Awards 2003 recognizing strategic and executional excellence in Canadian media buying and planning.

Torstar Corp. is planning to buy the company OMG media which reflects consolidations and change in the out-of-home industry, as of September 15, 2003. As OMG media was gathering speed, in May 2002 it had a head-on collision with bad press. An alleged crime figure in Montreal, Quebec province was stopped driving an SUV registered to OMG, whose then-Quebec president Michael Strizzi, resigned shortly afterwards. Alan High, vice president of marketing and operations for the company Clear Channel Outdoor Canada in Toronto, Ontario suggests Torstar Corp. could deck out OMG boxes with logos in cities where it owns papers and use them to sell single copies.

This article reports that the journal Canadian Living was very nearly dead some two decades ago. Other magazines, even those considered today to be paragons of high-quality editorial and sound finances, such as Toronto Life and Style at Home, have peered into the abyss at some point in their history, only to look away at the last minute. And then there's Saturday Night, a magazine that can surely give Lazarus a run for his money in the resurrection stakes. Greg MacNeil, group president of St. Joseph Media in Toronto-who's been around the Toronto magazine industry a long time and knows something about money losers and start-ups says there's a simple reason why Saturday Night and other magazines continue to find saviours. Paul Jones, senior vice-president of Toronto's Rogers Publishing and publisher of Madean's magazine, preferred not to comment on individual magazines or their owners.

The article focuses on the competition between restroom media companies Zoom Media Inc.and NewAd Media for place-based supremacy in the advertising media. Restroom advertising in bars, clubs and restaurants visited by young people brought Montreal, Quebec's Zoom Media and NewAd Media of Toronto, Ontario a lot of publicity and conferred a legitimacy on the place-based medium of advertising. Both companies have expanded and will continue to compete against each other wherever young people congregate in the aforementioned bars, clubs and restaurants, as well as on university and college campuses, in gyms and fitness centres and elsewhere. Other clear indications that Zoom and NewAd will continue to compete for place-based supremacy in Canada's out-of-home industry are the companies' insistence that men and women 18 to 34 will remain their focus, that they have detailed plans for expansion; and that both want to be known as the first place to call to buy youth-oriented place-based media.

Reports on the use of Object Management Group Inc.'s (OMG) recycling garbage cans as a medium for advertising display in Canada. Reasons why Toronto, Ontario's MaxxMedia Inc. chose to use the OMG vehicle as a means for advertising; Benefits of advertising on such recycling boxes; Types of companies which have used such cans for advertising.

Focuses on the transit system in Canada. Investigation on the status of transit system; Strategy of the transportation industry; Fare rate of the transport.

Reports the role of sports sponsorships on sports franchises in Canada. Lists of sports sponsorships; Criticism on the effect of corporate partnership on sports franchising; Views of marketing managers on the value of sports sponsorship.

Focuses on the proposal of licensing an original local television station in Toronto, Ontario. Opposition of CHUM Television company on the proposal; Social role of television stations for the development of the affiliated community; Decision of Can West television station of filing license application.

Reports the launch of the Music Television in Canada. Competition with MuchMusic channel; Optimism on the launched television channel; Ability to drive viewers demand for the digital set-top boxes.

Highlights the success of discount retailers Redwood Custom Communications in building a stable company of magazines serving the Canadian market. Company history; Partnerships formed with various brands for the production and circulation of custom-produced magazines and catalogs; State of custom publication in Canada; Leadership of the Redwood group in other countries. INSET: PC Magazine: When Beauty Isn't Enough..

Discusses why Canadian marketers go through the process of launching a custom-produced magazine. Examples of custom-made magazines; Target markets; Circulation and revenues; Advertising leverage provided by the magazines.

Comments on sex in television advertising in Canada. Ontario Minister of Consumer and Corporate Relations Bob Runciman's concern about the use of sex in beer advertisements; Factors influencing the increase in sexually-themed advertisements.

Reports on the state of the Canadian newspaper business in 2000. Major changes in the industry; Impact of CanWest Global Communications Corp.'s entry in the newspaper business; Titles owned by CanWest; Advertising spendings on daily newspapers in first half of 2000.

Focuses on the efforts of the Canadian outdoor magazine sector to recapture its waning hunting and outdoor market. Decline in the number of hunters and hunting activities; Impact of the decline on hunt-related advertising; Factors contributing to the decline.

Reports on developments related to the free distribution of newspapers in Toronto, Ontario. Newspapers resorting to giving away free newspapers to ensure readers' loyalty; Incident which started the use of giveaways as a tool to remain competitive in the market; Analysis of the effectiveness of the strategy in increasing readership.

Discusses the emergence of Internet-based media planning and buying in Canada. Success of the online commercial time auction launched by the television network TVA for a Celine Dion concert; Benefits of buying and selling media online; Savings from the system; Description of the online services of media Brand Exchange and Availablemedia.com.

Discusses the reluctance of the Toronto Transit Commission (TTC) to approve any forms of transit advertising that might offend residents of Toronto, Ontario. Plans of TDI Canada to introduce advertising formats not seen before in Canada; Transit products launched by TDI in other markets; Value of the TTC contract with TDI Canada; Station domination.

Presents a quiz about the advertising industry and related events in Canada during the early 1990s. Brand that used the Fido Dido character; Change of Granada Canada's endorser when McKim Advertising took over the account; Major news event covered by television networks commercial-free.

Discusses the debate over the auctioning of television advertising spots over the Internet in Canada. Experiment by TVA using the Internet to sell advertising available during the telecast of Celine Dion's concert; Support that auctions of TV air time have among broadcasters and media buyers; Prediction that other broadcasters will pick up on the practice.

Focuses on the future of the magazine advertising industry in Canada. Annual spending of advertisers; Predicted upturn in 2000 with increase in interest in the bridal market; Problem of the small share of ad spending.

Focuses on the impact of the media buying company Carat on Canada. Offering of proprietary research and tools; Prompting of competition to increase its research efforts; Introduction of creative and strategic thinking; Focus on accountability.

Introduces Trutaste, a brand of butter, from Neilson Dairy of Georgetown, Ontario. Information on the product; Butter consumption in Canada between 1989 and 1998, according to the Canadian Dairy Commission; Details on the Trutaste test in Ottawa.

Focuses on the effectiveness of the advertising campaign for Natrel Inc.'s Moostache milk drinks in Canada. Use of six ten-second campaigns; Simplicity of the campaign's message; Influence of teenagers on the popularity of the campaign.

Focuses on the move of alternative weekly newspapers in Canada to target advertisers that are solely managed by dailies. Categories of advertisers targeted by weeklies; National advertisers attracted by `Now' newspaper; Market of the advertisers managed by `The Coast'; Approaches used by weeklies to attract advertisers.

Reports on a group of seven media monarchs who dominate media buying in Canada. List of these media monarchs; Comments from the monarchs; Advertising agencies owned by these media monarchs; Background of these monarchs .

Looks at the sales of daily newspaper business in Canada as of November 16, 1998. Statistics on the financial status of the business in 1996 and 1997; Comments from Gary Masters, vice president of the Canadian Newspaper Association in Toronto; Net daily newspaper advertising from 1993 to 1997.

Focuses on media buyers interested in advertising at CBC Radio and Radio Canada. Programs of CBC that advertisers would buy; Comment from Maureen Beston, media director at Lany-on Phillips/BBDO; Demographics of the broadcaster's listeners.

Focuses on the media and television industry in Canada and its market shares, with reference to advertisement spending. Reason for the increase in the radio industry's pretax profits in 1996; Comments from vice president and general manager at program syndicator Sound Source Networks, Jean-Marie Heimrath; What could threaten radio profits.

States that there is an increase in direct marketing in Canada. Comments from Jeff Schulz, director, response marketing at Bryant Fulton and Shee in Vancouver, Canada; Details on direct marketing.

Provides information on specialty television programming in Canada for 1997. What television programs are doing well; Performance of specialty campaigns in English Canada; Comments from various individuals within the television industry.

Focuses on a strong demand for advertising sections in daily newspapers in Canada brought about by anticipation of continuous economic recovery. Industries propelling the demand including automotive, computer and retail sectors; Short supply of advertising sections in `The Toronto Star' newspaper; Demand of the automotive industry for larger advertisements and use of color.

Focuses on the increase in advertising sales of specialty television services in Canada. History Television; Outdoor Life; The Comedy Network; Teletoon/Teletoon; Musimax. INSET: Who the new specialty services are chasing for ads..

The article focuses on the success of the shopping magazines seen in the recent years in Canada. The shopping periodical "Loulou" launched in 2004 had three issues in the first year and eight in 2005. Ten issues are planned for 2006. Tara Tucker, national sales director of "Loulou" says that the success of Loulou is phenomenal on every front. The magazine-published in English and French by Rogers Publishing doesn't have a direct shopping competitor in English Canada, although the shopping magazines "Wish" and "Fashion," both St. Joseph Media titles, are considered close enough to be rivals.

The article presents information on the launch of MTV Networks in the Canadian entertainment industry. Despite being named as the media brand nonpareil by Interbrand and "Business Week ," it still has a couple of challenges coming to Canada including competition with the MuchMusic of CHUM Television. MTV's Toronto-based senior vice-president Brad Sehwartz says that Canada is hardly the first international market the American music channel has tried to conquer. Currently, MTV operates in 49 countries with 80% of its viewers outside the U.S.

The article presents information about an agreement between Transcontinental Media and AskMen.com, the new Canadian version of "AskMen," one of the world's top online lifestyle magazines. According to the co-publishing deal, Transcontinental becomes the exclusive seller of advertising on the Canadian site, which attracts 800,000 unique visitors a month. Transcontinental will also contribute to the site's Canadian content, providing articles from its lineup of magazines such as "Hockey News," to complement original content produced every day by AskMen.com.

The article reports that families were a popular topic for campaigning politicians during the recent federal election, and Stephen Harper is the first prime minister to have children at home since Brian Mulroney occupied 24 Sussex. It is informed that "Canadian Family"--which is relaunching in March--and other family magazines, who say there is tremendous growth potential in the format. Carina D'Brass Cassidy, publisher of St. Joseph Media's Canadian Family, concedes that prior to its makeover the magazine didn't really speak to today's families. Research showed that mothers want more information about the entire family, not just children.

The article reports that on February 9, 2006, Flow 93.5 in Toronto will celebrate its fifth anniversary. In that short period the country's only so-called urban music station, which is owned by Milestone Communications with Standard Broadcasting in for 30%, has moved from being somewhat on the fringe to the mainstream, following changes to its playlist and the way it conducts business. According to Kandy Walker, media supervisor at Cossette Media Toronto, recent Cossette clients using Flow include Bell Mobility, Elections Canada and the Department of National Defense.

The article presents information on some of the new marketing moves by Canadian Broadcasting Corp. (CBC). Two years ago CBC News commissioned a survey to find out what its viewers, listeners and surfers think about what they see, hear and click on. January 9, 2006, marked the beginning of a new look for CBC News. Among the changes are more cross-promotions over all CBC News platforms; new graphics; a new five-note mnemonic that will start all news programming on television, radio and Newsworld; and a rebranding of CBC Newsworld to Canada's News Network.

This article reports that Canada's satellite radio services can be expected to parry and thrust for most of this year in a fencing match that uses multi-channel audio instead of swords. Both Sirius Satellite Radio Inc. and XM Canada are convinced of victory. Given these similarities, and the fact that satellite radio is new to Canada, it's not surprising that both Sirius and XM are marketing their products by telling potential subscribers what satellite radio is not namely regular radio. Sirius began its campaign in November with teasers in newspapers, online and on TV. This was stated by Mark Redmond, President and CEO of the firm.

The article reports that John Cassaday, president and CEO of Corus Entertainment Inc., has been recognized for his Canadian marketing contributions. He has received the 2004 Association of Canadian Advertisers' gold medal. He has won high praise from two previous recipients who won their awards almost two decades apart. He has a unique understanding of the customer side of the media business, says Hugh Dow, president of M2 Universal in Toronto and the ACA gold medallist in 1984. Dow added that John goes to great lengths to tell the buying and planning side of the industry what Corns Entertainment is doing and where it is going.